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China announces strategy to increase consumer spending amid rising impacts from Trump's tariffs

Domestic consumption stimulation initiative declared by China, encompassing a comprehensive "special action plan"; intended to offset economic repercussions from tariffs set forth by US President Donald Trump.

China announces strategy to increase consumer spending amid rising impacts from Trump's tariffs

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China's game plan to spur domestic spending is here, with an ambitious "special action plan" announced to give its economy a much-needed push. This bold move, dropped by the official Xinhua news agency on Sunday, tackles everything from HDing people's wallets to creating a childcare subsidies system, and beefing up the Cash-for-Clunkers program.

This new initiative is a follow-up to Premier Li Qiang's pledge in a major political meeting earlier this month to ensure China's economy doesn't hit the rocks. The leaders ambition? Set sail toward a prosperous future with an estimated growth target of "around 5%" for this year.

To achieve this lofty goal, the focus is on beefing up spending, so China doesn't have to hitch its economy to the export wagon. The country's economic engine has been struggling with weak consumer spending, a gloomy job market, and a prolonged property sector slump. Add to that, the ongoing trade spat with the US.

President Trump cranked up the heat in the trade war by doubling tariffs on all Chinese imports to 20% this month. In response, China's fired back with its own round of retaliatory tariffs on US agriculture imports, effective last week.

On Monday, it was revealed that retail sales, a measure of consumer spending, improved marginally by 4.0% in the January-February period. This was slightly better than the 3.7% increase reported in December, and in line with expectations from a group of economists polled by Reuters.

Economist Zichun Huang of Capital Economics wrote in a Monday research note that China's economy made a decent start to the year, "likely driven by fiscal stimulus." But, due to wider economic headwinds, he doesn't expect any near-term recovery to be sustained for long.

An ongoing issue for China is deflation, which makes people tight-fisted because they're afraid prices will fall even more. This skimpy spending habit stifles growth, as it's a significant chunk of the economy. According to official data from the National Bureau of Statistics (NBS), China's Consumer Price Index (CPI), a key indicator of inflation, dropped by 0.7% in February compared to the previous year, hitting its lowest level in over a year.

As for industrial production, which measures the output of sectors ranging from manufacturing to mining, NBS reported on Monday that it grew by 5.9% in the first two months of the year, slightly above Reuters estimates of a 5.3% increase. The NBS announces data for the combined January-February months to account for the impact of the Lunar New Year holiday, which can start in either month.

Some specifics of China's special action plan include focus on:

  1. Wage Growth - Boosting incomes by strengthening employment support and enhancing minimum wage adjustment mechanisms.
  2. Unlocking Housing Values - Exploring ways to unlock the value of houses owned by farmers, through rental arrangements, equity participation, and cooperative models.
  3. Childcare Subsidy System - While not explicitly mentioned, the plan emphasizes connecting consumer spending to broader social goals like improving childcare support.
  4. Improving Consumption Environment - Strengthening consumer willingness to spend by removing constraints on consumption.
  5. Emerging Consumption Sectors - accelerating development of new technologies and products to create high-growth sectors, such as AI-powered products, low-altitude economy, and silver tourism.
  6. Regional Development - Targeted policies for rural areas and urban centers, and support for regions rich in ice and snow resources for winter tourism.

But, with the trade war heating up, China's strategy to steer clear of export-led growth and rely more on domestic spending faces a significant challenge. Only time will tell if China's "giant ship of economy" will sail steadily toward its desired future or if it will be tossed about by the stormy seas of global trade conflicts.

  1. Amid the escalating trade war, China's business sector will need to ensure it can withstand the headwinds posed by tariffs in order to successfully implement its special action plan and rely less on export-led growth.
  2. One aspect of the special action plan that could provide a boost to the economy is the focus on creating a childcare subsidy system, as it could encourage Qiang's vision of spurring domestic spending and ensuring a stronger outlook.
  3. In addition to increasing domestic spending, China's ongoing efforts to unlock housing values and improve the consumption environment will also play a crucial role in addressing the skimpy spending habits caused by deflation and stifling growth.

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