Child's play favorite and adult collector's must-have: Labubu dolls take over as the most popular toy trend in 2025
In the world of designer toys, one character has captured the hearts of both children and adults alike - Labubu. This quirky, mischievous monster plush doll, created by Hong Kong artist Kasing Lung, has become a global pop culture sensation since its inception in 2024.
Originating from Lung's artistic universe called “The Monsters,” Labubu gained international fame through strategic partnerships with Pop Mart, a blind box retailer, and by tapping into the blind box collecting craze that appeals to both kids and young adults[1][3]. Its unique artistic authenticity, "kimo-kawaii" or "creepy-cute" design, and the thrill of blind box mechanics have propelled Labubu to the forefront of the collectible world.
The global impact of Labubu is evident in its financial success. In the first half of 2025, Labubu-related products generated $418 million in global sales for Pop Mart[4]. Surging Pop Mart’s revenue dramatically, Labubu profits increased over 1,200% in 2024 and accounted for about 22% of the company’s total revenue that year[2][4].
Moreover, Labubu's popularity is not confined to the toy aisle. Celebrity endorsements from stars like Lisa (Blackpink), Rihanna, Kim Kardashian, and Dua Lipa have turned the toy into a fashion statement and cultural status symbol[3][5]. The hottest toy of 2025 is indeed Labubu, a quirky monster plush doll that doubles as a collectible and fashion accessory for adults.
The appeal of Labubu among both adults and children stems from several factors. Its unique artistic authenticity, unsettling yet endearing aesthetic, and the psychological effects of blind box collecting make it a compelling and distinctive choice[2][3][5]. Owning and displaying Labubu represents belonging to an "in-group," providing social capital in online communities and offline pop culture contexts. The ritual of unboxing and sharing on social media amplifies the sense of community and excitement[2][5].
As the demand for Labubus soars, a booming resale market has emerged. Some collectors chase elusive "secret" editions of Labubus, with odds as low as 1 in 72[6]. A rare Labubu from the Monsters series, wearing a Vans sweatshirt, sneakers, and a "The Monsters" hat, fetched a record $10,500 on eBay[7].
However, the popularity of Labubu has also led to the proliferation of counterfeit Labubus, known as "Lafufus," being sold everywhere from gas stations to black markets[8]. It is crucial for collectors to be vigilant and ensure they are purchasing authentic Labubus, as the key to spotting a real Labubu lies in the details: nine teeth, a matte peach-toned face, ears that stand upright and close together, and a QR code linking to Pop Mart's official site[9].
In conclusion, Labubu's background as an authentic art toy combined with the viral mechanics of blind box collecting, social media amplification, and celebrity endorsements created a global craze that appeals to a wide demographic. Its blend of artistry, psychological engagement, and social symbolism explains why it is popular among both adults and children. Sales of Labubu in the first six months of 2025 are on track to more than triple, and the thrill of the hunt for this quirky monster plush doll continues to captivate collectors worldwide.
References: 1. The Art of Labubu: A Designer Toy Revolution 2. The Psychology Behind Labubu's Popularity 3. Labubu: The Toy Taking the World by Storm 4. Labubu's Impact on Pop Mart's Revenue 5. Labubu: Fashion Accessory and Cultural Status Symbol 6. The Quest for Rare Labubus 7. Record-Breaking Sale of a Rare Labubu on eBay 8. Counterfeit Labubus Flood the Market 9. How to Spot an Authentic Labubu
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