Channel 4 Revitalizes The Boat Race, Securing Broadcast Rights Until 2030
The Boat Race, a British institution since 1829, is set for a fresh start with Channel 4 acquiring the broadcast rights. The channel aims to invigorate the rowing regatta, attracting millions of women and spectators alike.
In 2025, an estimated 250,000 fans cheered from the riverbanks, while 2.8 million tuned in at home. Siobhan Cassidy, Chair of The Boat Race Company, orchestrated the multi-year agreement with Channel 4, marking a departure from the BBC after decades. Channel 4's Pete Andrews cited the event's national appeal and massive viewership as key factors in securing the rights.
Channel 4 plans to bring its inclusive approach, honed during Paralympic coverage, to rowing. The channel will broadcast both men's and women's races on the Thames until 2030, including the men's 200th anniversary in 2029 and the women's 100th in 2027. Cambridge leads the head-to-head against Oxford 88-81 for men and 30-21 for women. The deal also includes a sponsorship with fashion house Chanel.
The Boat Race, a cherished British tradition, begins a new chapter with Channel 4. The channel aims to engage viewers with inclusive coverage, while the iconic event continues to captivate fans and athletes alike, with Cambridge holding a slight lead in the historic rivalry.
