Central London designated as the new location for ITV's Daytime programming
ITV Studios Daytime to Move to The H Club in Covent Garden
ITV Studios Daytime, the production powerhouse behind popular daytime shows like Lorraine, This Morning, and Loose Women, is set to make a significant move next year. Starting January 2026, the shows will relocate from their current base at Television Centre to The H Club in Covent Garden, London.
The H Club, previously known as The Hospital Club, will be the new home for ITV's daytime shows. This move marks a change of location for the shows, which have been based at Television Centre up until now. The new studio at The H Club will boast a 360-degree set with LED walls, a testament to the state-of-the-art technology that will be at the heart of the renovated studio space.
Emma Gormley, Managing Director of ITV Studios Daytime, will oversee the production of the shows in their new location. The purpose of the LED walls is to ensure a quick turnaround between shows and maximise the use of the studio space.
The decision to move comes after rumours of a potential move from Television Centre first emerged in June. ITV Studios will occupy two floors of The H Club, including the newly renovated studio. This move is expected to provide approximately 900 hours of live daily programming annually.
The new studio at The H Club is scheduled to open its doors in January 2026, providing an exciting new chapter for ITV's daytime shows and the audience that loves them.
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