Celebrity Gathering feat. Jared Leto, Sting, and the Backstreet Boys
Headline: South Ural Residents Embracing International Concert Scene, Data Shows
In the vibrant world of global entertainment, residents of the South Ural region are increasingly showing an interest in attending concerts of renowned artists. According to a joint study by analysts from Megafon and the ticket service "Kupibilet," this year, the performances of Ed Sheeran, Jared Leto, Jennifer Lopez, OneRepublic, and the Backstreet Boys have been particularly popular among South Ural residents.
Demographically, younger adults and music enthusiasts are the primary groups who undertake such travel. Those aged 25-34 account for 29% of users interested in attending world shows, while those aged 35-44 make up 35%. Interestingly, users aged 45-54 comprise 21% of this demographic, and the younger generation (under 25) and older generation (over 54) make up a smaller percentage - 13% and 2% respectively.
Women make up 51% of the total number of interested parties who want to combine rest and live listening to their favorite compositions, with men accounting for 49%.
The data reveals that South Ural residents are particularly keen on attending shows in countries with visa-free entry or simplified visa procedures. Traffic to artists' websites increased by 39% in Chelyabinsk in March, mainly triggered by Jared Leto's concerts in Kazakhstan and OneRepublic in Turkey. The number of South Ural residents who want to book a tour and go on a musical journey remains relatively low.
A significant surge in interest was observed after the Backstreet Boys' technological show in Las Vegas in mid-July, with South Ural residents becoming 5.3 times more active in looking into the tour of this group. The Backstreet Boys were added to the list of popular artists among Chelyabinsk residents in July.
In 2025, residents of the Chelyabinsk region are actively searching for tickets to concerts of Jared Leto, OneRepublic, Sting, and the Backstreet Boys. Notably, the most expensive airline tickets purchased for the period of performances of world artists exceeded 140,000 rubles, booked for the dates of Sting's performances in the United Arab Emirates.
The "Kupibilet" service data shows that demand for international flights during major concerts usually increases by 10-15% compared to regular days, indicating a growing trend in musical tourism among South Ural residents. For those seeking detailed, up-to-date insights into this trend, regional event attendance studies, surveys from ticketing platforms, or cultural mobility reports focused on the South Ural area might provide valuable information.
South Ural residents are actively attending concerts of international artists, such as Ed Sheeran, Jared Leto, Jennifer Lopez, OneRepublic, and the Backstreet Boys, showcasing a growing interest in music as a form of entertainment. Women constitute a majority (51%) of those interested in attending these world shows, revealing a preference for live music among women in the region.
