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The Women's Football Euros 2025 is set to kick off on July 2nd in Switzerland, and the excitement is palpable. Not only is the tournament a significant sporting event, but it also symbolises women's equality, according to Swiss singer Beatrice Egli.
Egli, a former winner of the German talent show "DSDS" (Deutschland sucht den Superstar), has been assigned a special role, singing the Swiss national anthem at the opening ceremony of the tournament. In an interview with Swiss newspaper "Blick", Egli revealed that she agreed to the role and waived her fee, considering it an honour.
The British heir apparent, Prince William, who serves as president of the English Football Association, has been a staunch supporter of the women's team. The Lionesses, who are the reigning champions after winning the title in 2022, have gained significant celebrity status following their victory. Players like Leah Williamson, Chloe Kelly, and Beth Mead have graced magazine covers and secured endorsements, reflecting a growing celebrity culture around women's football.
Across the English Channel, Prince William shared a video of his visit to the St. George's Park football center on Instagram and wished his national team good luck. The Norwegian royals, Prince Sverre Magnus (19) and Princess Ingrid Alexandra (21), have also shown their support for their national team on Instagram, expressing their good wishes for the European Championship.
Celebrity support for the tournament is not limited to the British Isles. The East London fashion label ALIGNE has partnered with the Wales women’s football team. This collaboration involves creating personalized, stylish pieces worn by key Welsh players such as Jess Fishlock, Hayley Ladd, and Sophie Ingle. The clothing line is designed to inspire confidence both on and off the pitch, featuring tailored looks with tributes to the team’s mantra.
Meanwhile, players like Lotte Wubben-Moy and Georgia Stanway actively engage with fans and media, sharing their journeys and reflections in interviews and videos, helping boost visibility and support for their team and the tournament overall.
Egli, who supports both the German and Swiss teams equally, expressed her hope for a final between Switzerland and Germany. The Norwegian women's football team will play their first game against hosts Switzerland at 21:00 (live on ARD), with Iceland vs. Finland kicking off three hours earlier. Egli will be present live at the stadium for Germany's second Euros game against Denmark on July 8th at 18:00 (live on ARD).
The Women's Euros will be live on ARD for the Norwegian women's first game against Switzerland, promising an exciting start to the tournament. As the countdown continues, the anticipation grows, and the stage is set for an unforgettable Women's Euros 2025.
The British heir apparent, Prince William, acknowledges the growing celebrity culture surrounding women's football, as players like Leah Williamson, Chloe Kelly, and Beth Mead have gained significant public attention, gracing magazine covers and securing endorsements. Egli, who supports both the German and Swiss teams equally, expresses her hope for a final between Switzerland and Germany, suggesting a potential divergence from the usual entertainment realm into a more passionate and competitive engagement with sports, specifically football.
