Cebu Pacific crowned ASEAN’s strongest airline brand in 2025 study

From customer trust to operational excellence, Cebu Pacific soars above global giants. Discover how this airline redefined regional aviation dominance.

, and ASMedia

2025 November 20 . 7:11 AM

1 min read

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Cebu Pacific crowned ASEAN’s strongest airline brand in 2025 study

Cebu Pacific has been named the strongest airline brand in the ASEAN region. The recognition comes from Brand Finance’s latest valuation study, announced on 19 November 2025. The airline stands out for its customer reputation, operational strength, and growth potential across the area.

The study gathered insights from 175,000 respondents in 41 countries, including 25,000 from the Asia-Pacific region. Cebu Pacific earned an AAA brand rating and a Brand Strength Index score of 86.1, the highest in the sector.

The award confirms Cebu Pacific’s dominance in ASEAN aviation. Its high brand strength and operational resilience set it apart from competitors like Frontier Airlines, Southwest Airlines, United Airlines, American Airlines, and JetBlue. With a broad network and a commitment to improvement, the airline continues to expand its influence in the region.