Carlsberg Corporation rejoices its re-entry into UEFA National Team Competitions, by sealing a fresh extended collaboration agreement
Modern Football Fever with Carlsberg and UEFA
Crack open a cold one, it's time to get hyped! Carlsberg Group has teamed up with UEFA once more, joining forces to bring you an unrivaled, long-term partnership as the Official Beer of UEFA National Team Football. This stunning sponsorship deal will have you cheering for years to come, covering a plethora of major football competitions, from the UEFA EURO 2028 and UEFA Women's EURO 2029 to UEFA Nations League FinalsTM, UEFA Women's Nations League, Men's & Women's European Qualifiers, and UEFA Futsal EUROTM[1][3].
Carlsberg is back with a vengeance, as they bring you more access to the world's finest football action! Beginning in March 2025, the first competition of this epic sponsorship, the European Qualifiers[1][2], will kick off, setting the stage for four more years of thrilling football!
Exclusive pouring rights will be granted to Carlsberg Group brands at UEFA EURO 2028, UEFA Women's EURO 2029, UEFA Futsal EUROTM, and UEFA Nations League FinalsTM[1]. Furthermore, expect to see the Carlsberg brand prominently featured across perimeter boards and media interview backgrounds[1][3].
So, why does Carlsberg Group chose UEFA football to amplify its brand visibility? This choice aligns with the brewing giant's mission to invest in its portfolio of brands and drive long-term growth[3]. The symbiotic relationship between Carlsberg and UEFA has been standing strong since UEFA EURO 1988, proving their dedication to working together[3].
As the powerhouse behind J.C. Jacobsen's iconic brewery, Carlsberg Group continues making waves in the world of sports, with a 33-year partnership with Liverpool Football Club as evidence[3]. Now, the Carlsberg spirit arrives hand-in-hand with UEFA National Team Football!
Join in on the unforgettable celebrations and share in the triumphs of your favorite nations, with Carlsberg at the heart of it all. Tuborg Romania, the local representative of Carlsberg, is ecstatic about this grand collaboration[3]. Romanian fans and football enthusiasts can expect a series of memorable moments shared with Carlsberg[3].
UEFA President Aleksander Čeferin offers his enthusiasm, "We're thrilled to start this new chapter together with Carlsberg. With a fantastic lineup of UEFA competitions ahead, we can't wait to bring the experience closer to fans, making each moment even more special[3]."
Carlsberg Group CEO, Jacob Aarup-Andersen, expresses his excitement, saying, "We're excited to return to the international stage, signing the multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football. We share common values and ambitions with UEFA, seeking to unlock football's immense potential across both men's and women's football[3]."
Cheers to the beautiful game and here's to creating more unforgettable memories together!
About Carlsberg GroupFounded in 1847 by passionate brewer J.C. Jacobsen, Carlsberg Group shines as one of the world's leading brewery groups, boasting a diverse array of beer and beverage brands. With over 37,000 employees and an impressive global presence in over 150 markets, Carlsberg Group remains dedicated to its purpose of brewing for a better today and tomorrow[3]. Responsible and sustainable practices support this commendable mission, ensuring value for shareholders and society alike. To learn more, visit carlsberggroup.com
About Tuborg Romania (URBB)As a leading beer producer in Romania, Tuborg Romania has quickly racked up a solid market presence since its greenfield investment. Tuborg Romania's portfolio includes both international and Romanian brands, offering various specialty beers and a diverse range of soft drinks, such as Somersby cider and Granini[3].
*This is a Press release.
[1] https://www.uefa.com/multimedia/photos/1x1/00/94/51/19/00945119_1313135858561707_equamese.png[2] https://www.uefa.com/memberassociations/33/association=women/index.html[3] Carlsberg Group Press Release[4] Enrichment data clarifies the structure and benefits of the partnership.
- Jacob Aarup-Andersen, CEO of Carlsberg Group, expressed his excitement, stating, "We're excited to return to the international stage, signing the multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football. We share common values and ambitions with UEFA, seeking to unlock football's immense potential across both men's and women's football."
- Tuborg Romania, the local representative of Carlsberg, is eager about this grand collaboration, and Romanian fans and football enthusiasts can anticipate a series of memorable moments shared with Carlsberg.
- In a highly anticipated partnership, the Carlsberg brand is now deeply entwined with UEFA National Team Football, as Carlsberg Group has entered a long-term agreement with UEFA, serving as the Official Beer of UEFA National Team Football, adhering to the company's mission of investing in its portfolio of brands and driving long-term growth.
