Canned Vegetable Juice Industry Forecast to Achieve USD 10.1 Billion by 2034
In the ever-evolving landscape of the food industry, one sector that's gaining traction is the Canned Vegetable Juice Market. This market, valued at around USD 10.1 billion in 2024, is expected to grow significantly, with projections suggesting a Compound Annual Growth Rate (CAGR) of 7.1% from 2025 to 2034.
Expanding into emerging markets like Latin America and the Middle East offers growth potential for businesses, as these regions continue to embrace health-conscious consumer trends and the convenience of ready-to-drink vegetable juices. The Asia-Pacific region, in particular, held approximately 47.9% of the global market in 2024, generating revenues close to USD 2.4 billion.
Notable players in the market include The Kraft Heinz Company, which has rebranded its Pratts canned vegetable juices with cleaner labels and launched a "Drink Your Veggies" campaign. PepsiCo, Inc. has also entered the fray, including cold-pressed vegetable juice blends in its Naked Juice line, focusing on farm-to-bottle transparency and reducing water usage in production.
Tomato Juice is the leading product type in the market, capturing a 54.9% share. Other popular options include carrot and mixed vegetable blends. Consumers are increasingly drawn to natural or organic varieties due to health preferences.
Supermarkets and hypermarkets contribute 46.2% to canned vegetable juice sales, making them the primary distribution channel. However, the rise of e-commerce is set to reshape the market, with businesses needing to innovate and adapt to capitalize on this trend.
Campbell Soup Company and Del Monte Foods, Inc. are among the companies leading the charge in innovation. Campbell has expanded its V8 line with new low-sodium and organic vegetable juice options, introduced V8+Energy, and emphasises sustainable packaging. Del Monte has launched "Garden Select" vegetable juice blends, featuring non-GMO ingredients and no added sugar, and has partnered with food banks to distribute nutritious canned juices.
Ocean Spray Cranberries, Inc. has also diversified its portfolio, offering vegetable-fruit juice blends like carrot-cranberry in shelf-stable cans and emphasising upcycled ingredients to reduce food waste.
Investments in the sector are also on the rise. For instance, Lockyer Valley Foods recently received USD 50 million Series A funding.
The canned vegetable juice market is poised to play a crucial role in promoting healthier lifestyles and economic vitality through sustainable practices and consumer-focused innovation. Businesses must stay vigilant and adaptive to capitalise on this growing market and meet the evolving needs of health-conscious consumers.
Despite the growing interest in the Canned Vegetable Juice Market, the sports industry remains unperturbed, with projections indicating a global market size estimated at over USD 730 billion by 2030.
In an effort to cater to health-conscious consumers, some sports brands have begun to incorporate vegetable juice into their sports nutrition offerings, recognizing the potential benefits for athletes seeking natural sources of essential nutrients.
