Canadian Advertising Landscape Overpowered by Rethink
In a remarkable achievement, independent agency Rethink, led by creative chief Aaron Starkman, has been crowned as Strategy Magazine's Agency of the Year in Canada for 2025. This prestigious title marks Rethink as the top-ranked agency according to the Strategy Agency of the Year Report Card for the year.
The success story doesn't end there. Rethink has also made a significant mark at the Cannes Lions International Festival of Creativity, where they have won multiple gold awards across design, digital, and overall creative categories. Notably, Rethink secured the Gold at the Young Lions Design Competition at Cannes Lions 2025, and was highlighted among agencies winning gold awards across various categories.
However, the exact number of gold awards won by Rethink in 2025 across these categories has not been specified in the available search results. Despite this, it is clear that Rethink has secured multiple gold awards in design, and has won recognition in digital and overall categories.
The team at Rethink, including Aaron Starkman, has set a high-reaching goal three years ago: to win gold in all three categories of Canadian magazine Strategy's Agency of the Year honors. While they fell short in their first year, they have consistently demonstrated their ambition, earning two golds and a silver in each of the following years.
Despite the close calls, the hat trick of winning gold in all three categories remains unrealized for Rethink. However, with their consistent performance and relentless pursuit of excellence, it is clear that Rethink is a force to be reckoned with in the Canadian advertising industry.
As we look forward to the future, one thing is certain: Rethink is a name that will continue to shine brightly in the world of advertising and creative excellence.
