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The Smokey Bear Collection, housed at the National Agricultural Library (NAL) in Beltsville, Maryland, is a treasure trove of history and memorabilia dedicated to one of the most iconic wildfire prevention mascots in the United States. The collection, open to the public by appointment, encompasses a vast array of materials, including posters, comics, original artwork, motion pictures, sound recordings, and various other memorabilia.
Smokey Bear, created by the US Forest Service in 1944, has been a staple of American culture for over seven decades. The bear, named after 'Smokey Joe' Martin, an assistant chief of the New York City Fire Department, has been the face of the longest running public advertising campaign in the history of the United States.
The collection, overseen by Sara Lee, the lead librarian for special collections at the NAL, includes rare items such as a trading card from the Smokey and the Pros sports program, featuring star athletes like Joe Montana. Visitors to the collection can also spot the images of celebrities like Ray Charles, Rod Serling, and Jonathan Winters in Smokey-related materials.
However, it is important to note that Sara Lee has not yet approved the use of the name 'Smokey the Bear.' The original depiction of Smokey Bear was so realistic that it scared children, prompting artist Rudy Wendelin to take over drawing duties for Smokey Bear in 1949. Under Wendelin's direction, Smokey Bear lost his claws, gained eyelashes, started walking upright, and became more friendly in appearance.
A display featuring collection highlights is available for casual visitors at the NAL. Sara Lee expressed pride regarding the longevity of the Smokey Bear campaign, which is still ongoing today. The Smokey and the Pros sports program, also a part of the Smokey Bear campaign, continues to promote wildfire prevention awareness through sports.
In conclusion, the Smokey Bear Collection at the National Agricultural Library offers a unique opportunity to delve into the history and evolution of one of America's most beloved and enduring symbols. Whether you're a history buff, a fan of pop culture, or simply interested in wildfire prevention, the Smokey Bear Collection is a must-visit destination.
