Calvin Klein introduces its second advertising campaign, featuring actor Jeremy Allen White
Calvin Klein Unveils New Advertising Campaign Featuring Jeremy Allen White
Calvin Klein has launched a new advertising campaign, showcasing underwear and denim from their fall 2024 collection. The multimedia campaign stars actor Jeremy Allen White and was shot and directed by Mert Alas.
White, who was outfitted in Calvin Klein at the Golden Globes and the season three premiere of "The Bear" in Los Angeles, wears '90s straight, slim fit, standard straight denim styles, a '90s trucker jacket, monogram logo T-shirt, and sunglasses in the ads. This campaign is a follow-up to White's first series of ads with the brand, which were released in January.
The new campaign is being rolled out throughout the week on Calvin Klein's social media. It includes a video featuring the song "Crimson and Clover" by The Shacks. The initial campaign with White generated about $74 million in social media impressions by PVH Corp.'s metrics, and during the first week of the campaign's launch, underwear sales for the brand jumped 30% year over year.
The relaunch of Calvin Klein Collection, which was announced in May, is being led by Veronica Leoni. Leoni's first line of designs for Calvin Klein Collection will debut in fall 2025, with the first collection redesigned by Leoni for Calvin Klein Collection set to be released in Spring 2026.
PVH, the parent company of Calvin Klein, has been implementing a strategy to boost its brands' value since several years. This strategy includes the divestment of some assets and the appointment of new executives. Last quarter, PVH saw a 10% decline in revenue to $1.95 billion. PVH is set to release its second quarter earnings on a date specified (Tuesday after market close).
For more information about PVH's leadership changes, you can read the article "PVH names new president of Tommy Hilfiger North America and chief people officer" by Laurel Deppen.
As the campaign continues to unfold, fans of Calvin Klein and Jeremy Allen White can look forward to more stylish and captivating content from the iconic brand.
