California electors endorse CCPA 2.0 ballot measure
The California Privacy Rights Act (CPRA) is set to go into effect in 2023, following a vote by California constituents in the recent elections. This new law is considered a stricter addendum to the state's existing privacy law, the California Consumer Privacy Act (CCPA).
Real estate developer Alistair Mactaggart, who also proposed the ballot initiative that led to the CCPA, views the CPRA as "forward-thinking." Mactaggart has expressed concern about the weakening of the CCPA in 2019, and he sees the establishment of the California Privacy Protection Agency under the CPRA as a key motivating factor. This new agency will serve as the law's watchdog alongside the state's Justice Department for privacy enforcement.
The CPRA adopts the EU's definition of personal information, expanding the scope of protected data. The tech industry has been relatively quiet on the latest initiative due to general consumer support for data privacy. However, opposing organizations, including the Association of National Advertisers and the American Association of Advertising Agencies, argue that the CPRA is a premature and ill-timed overhaul of California's privacy law. They want to see the effects of the CCPA before another amendment is made, expressing concern about adding more costs onto businesses that are still trying to comply with the CCPA's requirements.
Dan Clarke, president at IntraEdge, stated that the difference between Democrats and Republicans in Congress is "significant and most likely irreconcilable." According to Clarke, the main points of argument between Democratic and Republican bills are not the data protection substance, but rather preemption, the private right of action, and who enforces the legislation.
Mactaggart initially viewed personal data as a "red herring" due to varying definitions. However, the argument later evolved to include stopping the use of specific categories of information. Chris Kennedy, VP of AttackIQ, expressed concern that the overlap of international and national laws is not effectively protecting data from breaches.
In the last year, 20 states introduced draft privacy bills, yet a federal privacy law passing is not currently on the horizon. The search results do not contain information about a specific politician or organization opposing the adoption of the CPRA.
The CPRA proposes that companies should not collect consumer information if it is not necessary for their business or service provision. This provision aims to minimise the collection and use of personal data, providing Californians with more control over their digital footprint. The CPRA is a significant step towards enhancing consumer data privacy rights and protections in California.
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