Caesars secures content aggregation pact with EveryMatrix, strengthening its online gaming offerings.
In a significant move for the iGaming industry, EveryMatrix, a leading provider of iGaming software, solutions, content, and services, has announced a partnership with Caesars Entertainment. This partnership, as stated by Erik Nyman, President of EveryMatrix Americas, marks EveryMatrix's presence on Caesars' digital platforms in multiple jurisdictions across the U.S.
The deal allows EveryMatrix to expand its reach in the U.S., providing its online casino games content across regulated markets. This expansion is crucial for EveryMatrix as it seeks to establish a strong footprint in the rapidly growing U.S. iGaming sector.
The partnership also significantly increases the availability of diverse and high-quality games for U.S. players, enhancing the gaming experience and attracting more users to Caesars' platforms. This deal positions EveryMatrix as a major content aggregator in the U.S., enhancing its reputation and market presence. It also underscores Caesars Entertainment's commitment to offering a wide range of gaming options to its customers.
While the deal does not specifically address the Canadian market, it demonstrates EveryMatrix's capability to navigate complex regulatory environments and establish partnerships with major operators. This could potentially pave the way for similar deals in Canada in the future, especially if Canada's regulatory landscape becomes more favorable for iGaming expansions.
The partnership with Caesars allows players in Ontario, New Jersey, West Virginia, Michigan, and Pennsylvania to access EveryMatrix games, as well as popular third-party live and slot content. Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, expressed pleasure at expanding their online casino platforms with new titles from EveryMatrix.
The integration is with SlotMatrix's library, which contains more than 34,000 games from over 350 studios. This deal also includes the availability of Fantasma Games content to Caesars players. However, no new information was presented about the availability of EveryMatrix games to Caesars players in jurisdictions other than those mentioned earlier.
EveryMatrix will provide Caesars with access to its catalogue of online casino games, adding to the vast portfolio of studios and unique proprietary player engagement features offered by SlotMatrix, a casino aggregation platform.
In February 2025, casino accounted for 76% of the total NAGGR, amounting to CAD $280.1 million in Ontario. This partnership could potentially contribute to these figures, further boosting the Canadian gaming industry.
The time of the news article's posting and last update is 04:08h. This is an exciting development for the iGaming industry, particularly in the U.S., and it will be interesting to see how this partnership unfolds in the coming months.
EveryMatrix's partnership with Caesars Entertainment can potentially expand to the Canadian gaming market, especially if Canada's regulatory landscape becomes more favorable for iGaming. This deal allows players in multiple U.S. jurisdictions, including Ontario, to access EveryMatrix's online casino games, along with popular third-party live and slot content.
