Byredo's Iconic Fragrance, Mister Marvelous, Makes a Comeback as a Cult Fan Favorite
Introducing the much-anticipated reissue of Mister Marvelous, Byredo's latest fragrance that's shaking up the world of modern masculinity! This 2022 release is nothing short of impressive, with its multidimensional design tailored for today's dynamic man. It's no wonder they roped in the one and only Odell Beckham Jr., aka OBJ, as the face of the campaign.
Growing up in the sports-mad city of New Orleans and following in his father's footsteps, Odell Beckham Jr. showed early signs of greatness. Just like his pops, he didn't hesitate to don the colors of Louisiana State University, another institution famous for breeding NFL champions. With stints at the New York Giants and Los Angeles Rams, OBJ has become synonymous with mind-blowing acrobatics, lightning-fast speed, and an unparalleled level of skill.
To say that OBJ is more than just an athlete is an understatement. He's a dedicated father, an entrepreneur, a media mogul, a style icon, and a magnetic force. It's no wonder he was the perfect fit for Mister Marvelous, a scent that embodies the spirit of a modern renaissance man.
Speaking on his partnership with Byredo, OBJ shared, "Mister Marvelous reminds me of a Renaissance man. Winning the Super Bowl, becoming a dad, and entering my 30s, I'm in a happy place. That's what Mister Marvelous exudes - a well-rounded, joyful guy." OBJ has always been a vocal supporter of Byredo products, with their candles gracing his home and their fragrances now a part of his daily routine. "Authenticity is important to me when choosing the partners I work with," he says, "and Byredo feels like a natural fit."
Ben Gorham, the founder and creative director of Byredo, shares a similar journey with OBJ. After leaving his career as a professional basketball player, Gorham embarked on a fresh life as an entrepreneur, husband, and father. Gorham explains, "Mister Marvelous was always intended to celebrate great character, resilience, and creativity." Born in Stockholm to an Indian mother and a half Scottish, half French Canadian father, Gorham's unique background is reflected in his personal style and ongoing connections to the fashion world.
The campaign imagery for Mister Marvelous was created by Joshua Woods, a photographer and filmmaker based in Paris. With roots in Harlem, New York City, Woods is renowned for his ability to tell unconventional stories in the realms of fashion, art, and music. His photojournalistic work has been shown worldwide and commissioned by big-name brands such as Gucci, Ralph Lauren, Chloé, Carhartt, and Nike. Fashion guru Stella Greenspan, a former assistant to American Vogue's creative director Grace Coddington, lent her expert styling skills to OBJ for this project. Greenspan's client roster includes W Magazine, Dazed, British Vogue, and high-profile brands like Chanel, Dior, and Nike.
So, what does Mister Marvelous smell like? The scent boasts a complex, irresistible aroma with a sweet, zesty opening of mandarin leaves and neroli flower. The heart of the fragrance features fresh tones of bamboo, green lavender, and spicy hints of black amber and white cedarwood.
Mister Marvelous will set you back £182 for 100ml, but it's worth every penny. Snag yours today at the Byredo website, www.byredo.com. Get your hands on this striking scent and show the world that you're a modern-day renaissance man!
In the fashion-and-beauty realm, Odell Beckham Jr., known as OBJ, is not just a celebrated athlete, but also a style icon who mirrors the contemporary renaissance man embodied by Mister Marvelous, the latest Byredo fragrance. Beyond his acclaimed sports career, OBJ's contributions in lifestyle categories, such as entrepreneurship, media, and fatherhood, further highlight the synergy between him and the multidimensional Mister Marvelous.
