Business Strategies: Removing Complications for Successful Ventures (Adweek Podcast)
A Peek at the New Era of Agency-Client Relationships: Winning Business Without Pitching
Tune into the latest episode of Yeah, That's Probably an Ad, where creative and inclusion editor Shannon Miller, community editor Luz Corona, and agencies editor Jameson Fleming delve into the intriguing trend of agencies securing new clientele sans the traditional bidding process. Let's dive right in!
Feeling curious? Check out the episode or find it on your favorite podcast platforms like Apple Podcasts or Spotify.
Adweek Behind the Scenes: Brandweek 2022 Podcast
Agencies today are breakin' the mold and snagging business without the usual pitching, but what's the dealio? Here are a few possible strategies they might employ:
- Relationship Building: Agencies can cultivate strong ties with potential clients by mingling at industry events, networking, and doling out knowledge through engaging content.
- Thought Leadership: Showcasing expertise through articles, webinars, or podcasts helps agencies build credibility. Potential clients who value their insights and unique approaches are bound to take notice.
- Innovation and Creativity: Offering cutting-edge solutions that cater to a client's specific needs can help agencies gain a competitive edge. Be it utilizing the latest technology or developing creative strategies, they've got the good stuff.
- Referrals: Encouraging existing clients to spread the word helps agencies expand their clientele. Satisfied clients, armed with irresistible incentives and success stories, can be powerful ambassadors.
- Proactive Problem-Solving: Approaching potential clients with tailored solutions to their problems proactively demonstrates an understanding of their challenges and showcases the agency's ability to tackle them head-on.
The hosts on "Yeah, That's Probably an Ad" discuss how agencies are leveraging social media platforms to share engaging content and build relationships with potential clients, demonstrating thought leadership and creativity.
During the "Adweek Behind the Scenes: Brandweek 2022 Podcast", another strategy discussed is harnessing the power of entertainment through podcasts and webinars to captivate audiences and showcase agency's innovative capabilities.
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