Buschemi and Manning Reunite at a Bowling Alley for Michelob Ultra's Super Bowl Ad Previews
In an exciting turn of events, Michelob Ultra has announced its Super Bowl 2025 marketing strategy, which includes a metaphorical bowling alley setting for its upcoming commercial. The brand is releasing teasers to build anticipation, and the spot, titled "The Ultra Hustle," promises to be a star-studded event.
The bowling alley, a nod to classic Americana, serves as the backdrop for the commercial. Peyton Manning, the legendary NFL quarterback, is seen picking up an orange bowling ball, a possible reference to his former team, the Denver Broncos. Steve Buscemi, known for his role in The Big Lebowski, can be seen working behind the counter, reminiscent of his character in the film that centered around The Hollywood Star Lanes bowling alley.
However, the bowling alley is not a literal construction but a metaphor for something else in Michelob Ultra's marketing strategy. The spot will feature a competitive pickleball game, with seven stars in total, including Manning and Buscemi. Three teasers have been released so far, featuring two of the seven stars, but the identities of the remaining five, which include actress/singer Katelyn Tarver and professional athletes Troy Akin, Sabrina Ionescu, Randy Moss, and Ryan Crouser, remain a mystery.
Anheuser-Busch, the company behind Michelob Ultra, has long been associated with the Super Bowl. The date of the Super Bowl is significant in Michelob Ultra's Super Bowl marketing, as the bowling alley is set to "open" on the day of the event. The brand is using the bowling alley theme to create a buzz around its commercial, which is designed to generate excitement and anticipation.
With legendary actors Willem Dafoe and Catherine O’Hara also set to appear in the commercial, "The Ultra Hustle" promises to be a thrilling spectacle. As the countdown to Super Bowl 2025 begins, fans can look forward to unravelling the mystery of the bowling alley and the identities of the remaining stars in Michelob Ultra's commercial.
[1] Source: Ad Age [2] Source: Variety [5] Source: Deadline
In this imaginative marketing strategy for Super Bowl 2025, Michelob Ultra dares to merge football and entertainment, as a pickleball game – a nod to sports outside the NFL arena – will take place in the bowling alley setting, with Peyton Manning, Troy Akin, Sabrina Ionescu, and American football legend Randy Moss joining the fray. The Super Bowl's star-studded event, titled "The Ultra Hustle," will also feature renowned actors Willem Dafoe and Catherine O’Hara, positioning sports, entertainment, and American-football (NFL) in an unprecedented convergence as the countdown unfolds. [1, 2, 5]
