Dortmund banks on its stellar players during the Bundesliga games at the Club World Cup competition - Bundesliga performances crucial for BVB's Club World Cup bid
Title: Shining the Spotlight: BVB Prepares for the Club-WM to Elevate Bundesliga in the USA
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Borussia Dortmund's (BVB) CEO, Carsten Cramer, sees the club's participation in the upcoming Club-WM in the USA as a golden opportunity to ramp up the Bundesliga's international presence. "With the TV contract set to expire in 2026, we can certainly make a stellar impression on American soil for German football," Cramer shared on the BVB's official website.
Fortunately, BVB and FC Bayern are two of the privileged German clubs invited to join the Club-WM inaugural tournament, running from June 14 to July 13. Cramer asserts, "This isn't just a win for the Bundesliga, but it's justified and appropriate that German football sends two representatives to this global spectacle."
The German classic duo has consistently showcased German football on an international level, and the Club-WM offers a platform to highlight their prestige not only in the USA but worldwide. Cramer, who manages BVB's marketing and internationalization efforts, is convinced that recognition of the German classic at the Club-WM is essential — both for global branding and their specific marketing interests in the hotspot market: the USA.
Though the competition carries added financial rewards, estimated at approximately 24 million euros, for BVB, Cramer sets the record straight: "This isn't a marketing event or summer tour; this is a bona fide competition, and we aim to make the knockout rounds."
- BVB
- USA
- Spotlight
- Bayern Munich
- Radiance
- Football
Behind the Scenes:
The Club-WM is expected to generate substantial global brand exposure for participating European clubs, particularly Dortmund and Bayern. The tournament brings together the world's best club teams, creating an unparalleled media platform and spotlight. Worldwide recognition is considered an excellent opportunity for these clubs to expand their brand recognition, especially in the USA.
- With free access to games on DAZN, a significant audience is expected, and the €950 million streaming deal signifies strong commercial interest and a high probability of high viewership, particularly in key markets like Germany and the USA. Club participation in the highly competitive event is projected to excite American fans, potentially fostering new Bundesliga fanbases and making a lasting impression on American club soccer fans who may be less familiar with German clubs.*
- Success in the Club World Cup may lead to new sponsorship and commercial deals in the USA, as well as strengthen existing partnerships valuable to both fans and sponsors. Additionally, these clubs are anticipated to capitalize on the event to launch international fan engagement campaigns aimed at promoting the Bundesliga brand in the United States. However, concerns have been raised about potential player burnout and injuries, as well as competitive imbalance between the world's top European clubs and those from other regions.*
- Participation in the Club-WM provides Borussia Dortmund (BVB) and FC Bayern Munich with a grand opportunity to shine the spotlight on German football, especially in the USA, as they aim to expand their brand recognition worldwide through this global spectacle.
- The Club-WM tournament offers a remarkable platform for BVB to showcase their radiance in the USA, potentially fostering new fanbases and making a lasting impression on American club soccer fans, thereby elevating Bundesliga's presence in the hotspot market.
