Budweiser's Super Bowl commercial, directed by Chloé Zhao, emphasizes the Clydesdale's indomitable spirit.
In the latest Super Bowl ad by Budweiser, titled "A Clydesdale's Journey," the brewing giant continues to tug at heartstrings with a story that revolves around themes of companionship, loyalty, and resilience, reminiscent of their iconic spot "Puppy Love."
The ad opens on a high mountain plain, where a Budweiser Clydesdale is seen running freely. However, the scene takes a dramatic turn when the Clydesdale attempts to jump a fence but is tripped up, causing grave concern for its owners. The horse is injured, and the owners contemplate the possibility of putting it down.
The Clydesdale is not alone in its struggle. A faithful retriever, first seen in the "Puppy Love" ad, accompanies the horse, adding another layer to the theme of friendship and perseverance. The ad does not explicitly state its intended message, but it continues to aim to convey a point about resilience, not just of the horses, but symbolically of America.
The ad was directed by Chloé Zhao, an Oscar winner known for her cinematic storytelling. This marks a departure from previous Budweiser ads, as Chloé Zhao's name was not mentioned in the ad's credits, suggesting a change in direction for the ad's production.
Budweiser's Clydesdales have been a staple in the brand's marketing since the Prohibition era, often featured in Super Bowl commercials. The "A Clydesdale’s Journey" ad leverages this deep history and emotional legacy to engage fans with a touching story centered on the horses.
The ad's emotional climax comes when the Clydesdale, despite its injury, manages to stand and continue its journey, embodying the spirit of resilience. This ad serves as a testament to Budweiser's commitment to storytelling that resonates with viewers, reinforcing the brand's emotional appeal during the Super Bowl broadcast.
[1] Budweiser (2021). A Clydesdale's Journey. [Video]. YouTube. https://www.youtube.com/watch?v=VrLqY-D6J0Q
[2] Budweiser (2019). Puppy Love. [Video]. YouTube. https://www.youtube.com/watch?v=N5QYM1G8zvE
[4] Budweiser (n.d.). History of the Clydesdales. Budweiser.com. https://www.budweiser.com/responsibility/clydesdales/history-of-the-clydesdales
- After watching the Super Bowl ad "A Clydesdale's Journey" by Budweiser, one might find a connection between the themes of companionship, loyalty, and resilience in sports and football, as well as in the world of movies and television.
- In addition to the entertainment industry, the advertising world can also provide inspiring narratives, as seen in the heartwarming story of a Budweiser Clydesdale from "A Clydesdale's Journey."
- Despite its focus on horses, the values portrayed in the "A Clydesdale's Journey" ad echo those found in European football leagues such as the Premier League, where resilience and perseverance are essential in overcoming challenges on and off the field.
