Budweiser's Super Bowl advertisement, skillfully directed by Chloé Zhao, spotlights the unyielding spirit of a Clydesdale horse.
Budweiser's Super Bowl ad this year, titled "A Clydesdale's Journey", created by Oscar-winning director Chloé Zhao, tells a captivating story that resonates deeply with Budweiser's long-standing tradition of featuring their iconic Clydesdale horses in commercials.
The ad continues the narrative established in the popular "Puppy Love" spot, which introduced the world to an adorable golden retriever puppy and a majestic Clydesdale horse, showcasing their unlikely yet heartwarming friendship. In "A Clydesdale's Journey", the focus shifts to the Clydesdale, delving deeper into the narrative and celebrating the enduring spirit and charm of these iconic horses.
The Clydesdale in the ad faces a challenging situation when it tries to jump a fence but is tripped up, leading to concerns about its health. Despite this setback, the Clydesdale's resilience shines through, symbolising the resilience of America.
The ad is unconventional, using a serious subject to make a poignant statement about America's resilience. It depicts the Clydesdale running across a high mountain plain, evoking emotions and thoughts about the strength and determination of the American spirit.
Throughout the ad, Budweiser and Chloé Zhao have leveraged the emotional appeal of the Clydesdales, known for their majesty and gentle nature, to create a memorable and heart-tugging moment during the Super Bowl. The ad is a testament to the power of storytelling and the enduring symbol that the Clydesdales have become for Budweiser since they were first introduced in 1933 to celebrate the repeal of Prohibition.
The ad also highlights the faithful retriever that was first introduced in the "Puppy Love" spot, adding an extra layer of emotional resonance to the story. It's a tale of friendship, resilience, and the enduring spirit of America, making it a fitting addition to Budweiser's line of heartfelt commercials.
In a time when the world needs a reminder of hope and resilience, Budweiser's Super Bowl ad serves as a powerful reminder of the strength and determination that lies within us all.
- The heartwarming story of the Clydesdale in Budweiser's Super Bowl ad, entitled "A Clydesdale's Journey," not only continues the narrative started in the popular "Puppy Love" spot but also extends its focus to the iconic horses, beautifully melding entertainment from the world of movies-and-tv with the charm of celebrities.
- Budweiser's Super Bowl ad, "A Clydesdale's Journey," delves deeper into the lives of its Clydesdale horses, showcasing their resilience and enduring spirit, a theme often found in sports, particularly in horse-racing.
- The emotional narrative of friendship and resilience portrayed in Budweiser's Super Bowl ad, "A Clydesdale's Journey," serves as a powerful reminder of the strength and determination that, like racing horses, we all possess, reflecting America's spirit and resonating deeply with the world's current need for hope.
