Buccaneers Ally with Hard Rock Bet in Sportsbook Agreement
The Tampa Bay Buccaneers have entered into a multi-year partnership with Hard Rock Bet, making the sportsbook the official betting partner of the team and Florida’s only legal sportsbook to be associated with a professional sports team[1][2][3][4][5].
Key details of the partnership include:
- Exclusive marketing and promotional opportunities for Hard Rock Bet with the Buccaneers[1][5].
- Hard Rock Bet branding visible on digital signs inside Raymond James Stadium and through the Buccaneers’ digital, social media, and CRM campaigns throughout the NFL season[1][2][3][4][5].
- Fans attending games can engage in special Hard Rock events and activations at Bucs Beach, an area south of the stadium, starting with the 2025 regular season home opener in Week 3 against the New York Jets[1][3][4].
- Hard Rock Bet customers will get “money can’t buy” VIP experiences, including access to the stadium and exclusive Buccaneers events[1][2][4][5].
- The partnership enables unique in-game app features and betting promotions both for fans at the stadium and those using the Hard Rock Bet Sportsbook app anywhere in Florida, expanding reach beyond Tampa Bay[2][3].
- Buccaneers’ executives highlight the importance of betting in enhancing the fan experience, with the sportsbook becoming a critical gameday engagement point for fans[1][2][3][4][5].
- Hard Rock Bet leverages its exclusive Florida market status through the Seminole Tribe, who own Hard Rock Bet[1][5].
The deal integrates sports betting deeply into the Buccaneers’ fan experience, combining live-game promotions, digital presence, and exclusive access to elevate fan engagement while cementing Hard Rock Bet’s position as the leading sportsbook partner in Florida’s sports market[1][2][3][4][5].
Hard Rock Bet will maintain a significant presence at Bucs Beach on the south side of Raymond James Stadium for select home games, starting from the team's 2025 regular season home opener in Week 3 against the New York Jets. The agreement also includes branded content across the team's social and CRM channels.
The partnership solidifies Hard Rock Bet's role as the dominant operator in the Florida sports betting market. In-stadium activations are part of the plans for the partnership, providing Buccaneers fans with more targeted promotions tied to team performance and player props.
Nick Menas, speaking on behalf of Hard Rock Bet, expressed excitement about the partnership elevating fan connection with the Buccaneers. He stated, “We are thrilled to partner with the Tampa Bay Buccaneers and offer our customers unique, immersive experiences that bring them closer to the action.”
With this partnership, fans can wager on the Buccaneers at the Hard Rock Sportsbook and kiosks located at the Seminole Hard Rock Hotel & Casino in Tampa[1][2][3][4][5]. The partnership also includes VIP access for sportsbook users, granting them exclusive experiences and unparalleled access to the Buccaneers.
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