Bucanneers officially partner with Hard Rock Bet for sportsbook services.
Hard Rock Bet and Tampa Bay Buccaneers Form Multi-Year Partnership
Hard Rock Bet and the Tampa Bay Buccaneers have announced a new multi-year agreement, making Hard Rock Bet the official sportsbook of the NFL team. This partnership offers exclusive marketing rights, fan engagement opportunities, and unique experiences for Hard Rock Bet customers.
Under the terms of the agreement, Hard Rock Bet will have the exclusive ability to advertise its brand inside Raymond James Stadium through digital signage and on the Buccaneers’ social media channels. The partnership also includes integration into the Buccaneers' gameday and digital presence via branded content and CRM campaigns.
One of the key benefits for Hard Rock Bet customers is access to “money can’t buy” engagement opportunities at Raymond James Stadium. This includes VIP access to Buccaneers off-site events and special in-game app experiences to win prizes and unique fan interactions. The partnership aims to enhance fan involvement during games and beyond.
Hard Rock Bet will also maintain a significant activation presence at Bucs Beach, located on the south side of Raymond James Stadium, during select home games starting from the 2025 season opener against the New York Jets. This venue will host Hard Rock events, providing an interactive fan environment closely tied to the sportsbook’s branding.
Atul Khosla, Chief Commercial Officer at the Tampa Bay Buccaneers, emphasized the partnership’s focus on enhancing the gameday experience and evolving with fan needs. Nick Menas, Managing Director of Hard Rock Bet, expressed excitement about the partnership elevating fan connections with the Buccaneers.
The partnership does not appear to include any new VIP access to Buccaneers off-site events beyond what was previously mentioned for Hard Rock Bet players. Additionally, the partnership does not seem to involve any new marketing opportunities beyond those previously mentioned (signage, digital, CRM, and social campaigns).
Overall, the partnership aims to provide more ways for fans to engage, whether they're watching from home or at Raymond James Stadium. It leverages exclusive marketing placements, dedicated fan zones, VIP event access, and digital engagement to create a comprehensive and immersive sports betting and fan experience for Florida’s NFL audience.
Sports betting enthusiasts can enjoy unique experiences at Raymond James Stadium as Hard Rock Bet, now the official sportsbook of the Tampa Bay Buccaneers, offers exclusive access to VIP events and special in-game app experiences. Additionally, fans will have opportunities to engage with the Buccaneers through digital signage, CRM campaigns, and social media channels during games and beyond.
