Broadcast negotiations for the Olympic Games in Tokyo fell through amongst Kazakh television networks
The XXXII Summer Olympic Games, which are currently underway in Tokyo, have raised questions about their broadcast on Republican TV channels in Kazakhstan. Despite prolonged negotiations, an agreement has yet to be reached between the parties.
The rights to broadcast the Olympic Games in Tokyo belong to Dentsu Inc., a Japanese multinational advertising and public relations company. However, specific details about an agreement for the Olympics on Republican TV channels in Kazakhstan are not available at this time.
In the past, the National Olympic Committee and major international news agencies have provided photo and video materials for the TV channels Qazaqstan, Qazsport, and "Habar". These channels have been actively supporting Kazakh athletes, preparing to provide information support for Kazakh athletes participating in the Olympics.
The Kazakh team has obtained licenses for participation in 27 sports in the Olympics. The Olympics in Tokyo feature these same 27 sports, making it an exciting opportunity for Kazakh viewers to cheer on their team. Notably, the team has 97 licenses in these 27 sports.
In a broader context, the International Olympic Committee (IOC) has launched a tender for media rights in the Indian subcontinent, which does not include Kazakhstan, but indicates a broader effort to secure media rights in key markets. Previously, the rights for the Olympics in the Indian subcontinent were secured by Viacom18, but there is no mention of agreements for Kazakhstan or Central Asia.
As for the cost of broadcast rights for the Olympics in Kazakhstan, the search results do not provide specific details on the costs of previous games compared to current or future agreements. For more information on this topic, it might be necessary to consult local media reports or official announcements from Kazakhstan's broadcasting authorities.
In conclusion, while the specifics of the broadcast agreement for the Tokyo Olympics in Kazakhstan remain undecided, the interest and support for the games among Kazakh viewers and athletes remain high. The ongoing negotiations between "Kazakhstan" Corporation, JSC "Habar", and Dentsu Inc. are a testament to this shared enthusiasm for the Olympic spirit.
The Kazakhstan Corporation and JSC "Habar" are in negotiations with Dentsu Inc., aiming to secure the broadcast rights for sports events, such as the Tokyo Olympics, on Kazakhstan's television channels like Qazaqstan, Qazsport, and "Habar". Despite the Olympic team in Kazakhstan having licenses for participation in 27 sports in the Tokyo Olympics, the exact terms of this agreement are currently unavailable.
