British Royal Figure Prince William Journeys to Switzerland to Show Support for the Lionesses in the Women's Euro Football Tournament
**Prince William's Support for the England Women's Football Team Shines at UEFA Women's Euros 2025**
Prince William, the patron of England's Football Association, has shown unwavering support for the England Women's Football team, the Lionesses, throughout the UEFA Women's Euros 2025 tournament.
The journey began on June 30, 2025, when Prince William made a surprise visit to the Lionesses at their training base at St. George's Park. He engaged in conversations with Head Coach Sarina Wiegman, presented official squad jerseys to all 23 players, and spent time with players and their families. His presence demonstrated his personal support ahead of their opening match against France on July 5.
Following England's significant 4-0 win over the Netherlands in Zurich on July 9, Prince William joined a private celebration in the Lionesses’ changing room. His attendance underscored his ongoing commitment to the team, especially after England’s initial setback with a 2-1 defeat to France.
During the jersey presentation, Prince William jokingly remarked, "It’s a lot of pressure," while helping press lettering onto players' jerseys. He also shared a personal message from his daughter, Princess Charlotte, who expressed her interest in football. "Charlotte wanted me to tell you that she is really good at goal. She said, ‘Please tell them that.’ She’s a budding star for the future," he said, highlighting his family's interest in the team and the sport.
Prince William's visits and comments throughout this period demonstrate his active patronage and public support for the England Women's football team, both in preparing for and during the UEFA Women’s Euros 2025 tournament.
The Lionesses will face Wales on Sunday, July 13, at 3 p.m. eastern. The royal family's support for the team continues to be a significant factor in the growing popularity of women's football.
Rachel King, a news writer at Town & Country, has covered this story extensively. Her work has also appeared in Forbes, Observer, Robb Report, Cruise Critic, and Cool Hunting, among others. Before joining T&C, Rachel King worked as an editor at Fortune. Rachel lives in New York with her wife, their daughter, and a precocious labradoodle.
Other royal families have also shown support for women's football. King Philippe of Belgium attended his country's match against Spain on Monday, while Queen Maxima and Princess Ariane attended the Netherlands' first match in Switzerland. Princess Ariane and Queen Maxima were spotted applauding a goal made by the Netherlands during their match against Wales on July 5.
The England Women's Football team's journey at the UEFA Women's Euros 2025 continues to captivate audiences, with Prince William's support playing a crucial role in their success.
The Lionesses' journey at the UEFA Women's Euros 2025 is not only captivating European leagues but also society's attention, with Prince William's active patronage and public support serving as a significant catalyst. His visits and comments during the tournament echo the royal family's interest in women's football, mirroring similar displays seen among other royal families like the Belgians.
For instance, King Philippe of Belgium was spotted attending his country's match against Spain, demonstrating his support for women's football. In a similar vein, Queen Maxima and Princess Ariane of the Netherlands were seen applauding a goal made by their team during their first match in Switzerland.
The increasing presence and endorsement of royals in women's football signal a positive shift in the sport's lifestyle and Arts, bridging gaps between traditional sports like football and the modern, progressive ethos of today's society. As the tournament progresses, it will be interesting to see how the sport's popularity evolves in the wake of such endorsements.
