Bridal group chats on TikTok causing users to experience monetary worry due to identified pressure for excessive spending on hen do celebrations.
In the realm of UK hen do culture, a notable shift is underway, particularly among Gen Z wedding parties. The once extravagant events have evolved to embrace a more conscious, less wasteful, and experience-focused approach.
According to Hotels.com research, the average cost of a UK hen do has increased by 60% in the last ten years, reaching £242 per person. This escalating expense has sparked conversations about whether it's fair to ask bridesmaids to spend hundreds of pounds on hen dos, especially when costs can soar due to trend-driven purchases, such as multiple expensive dinners, weekend trips abroad, and elaborate activities.
Emma Tagg, a spokesperson for Hotels.com, has observed a 12% increase in searches for group trips compared to 2019. This rise in group travel suggests a growing preference for shared experiences over individual pursuits.
The author of this article notes that hen dos have evolved from simple night outs to elaborate events. However, the tide is turning as Gen Z brides and their friends favour authentic experiences and creating memories over simply following viral trends. This aligns with a broader preference for low-waste, personalized, and smaller-scale celebrations that avoid the environmental and financial excesses of previous generations.
Mikaela Robyn, a TikTok creator, shared her feelings of stress and anxiety about the cost of hen dos, stating that she has spent more money on hen dos than on her own holidays. Another netizen advised keeping hen dos simple, cheap, and cheerful to ensure everyone can attend.
In the comments section, netizens debated the correct mindset for planning hen dos, with some believing that the culture has gone too far, while others think it's evolving with the times. Some even mentioned the trend of British brides now doing two hen dos, one abroad and one in the UK.
Georgina Rose events, a wedding planner, shared tips for planning hen dos in a video. She emphasized the importance of considering friends' wallets before planning expensive events, such as booking British Airways Dubai flights. The author also highlights the increasing societal expectations for hen dos to be getting bigger, longer, and more lavish, but the trend among Gen Z is clearly shifting towards more sustainable and meaningful celebrations.
This shift in hen do culture reflects the broader trend in 2025 weddings towards sustainability, ethical choices, and emotional authenticity over material excess. Gen Z weddings have their own dedicated TikTok trend, showcasing stylish and well-planned weekends, but with an implicit encouragement to prioritize conscious spending. The future of hen dos among Gen Z wedding parties is one that embraces sustainability, authenticity, and the creation of lasting memories.
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