Brazil’s t-shirt market shifts as exports hold steady amid production declines
Brazil’s t-shirt industry has seen steady changes over the past decade. While production and stock market value shifted in 2024, exports and imports showed distinct trends. Local brands continued to dominate trade, both at home and abroad.
From 2012 to 2024, Brazil’s t-shirt market grew at an average annual rate of X%. However, in 2024, its value dropped by X%, reaching $X. Production also declined, falling to $X that year.
Exports expanded at an average annual rate of X% over the same period. In 2024, Brazil shipped X units abroad, a figure almost identical to 2023. Uruguay, Paraguay, and Argentina remained the top destinations, accounting for a combined X% of total world market exports.
Imports followed a different path. Between 2012 and 2024, they rose moderately. By 2024, Brazil brought in X units for the third consecutive year of growth. China, Peru, and Bangladesh supplied the majority, holding a combined X% share of all imports.
Local companies like Hering, C&A Brasil, and Riachuelo stayed key players in the sector. These brands maintained strong sales within Brazil while also expanding their international reach.
The industry now faces a mixed outlook. Production and stock market today value have dipped, yet exports remain stable and imports keep rising. Local brands continue to shape trade flows, both domestically and across borders.
