Brad Pitt's "F1" Movie Set for Worldwide Release, Aiming to Shatter Box Office Records with its Thrilling Action
In a summer filled with sequels and franchise fare, the original sports film "F1" is making waves, showing no signs of slowing down. With projections suggesting it may become the highest-grossing sports film ever, surpassing benchmarks set by earlier Formula 1 documentaries and biopics, the anticipation for this high-stakes racing drama, starring Brad Pitt, is reaching fever pitch.
The movie, directed by Joseph Kosinski (Top Gun: Maverick), is set to be released worldwide by Apple Original Films and Warner Bros., with global IMAX premieres in 78 countries. Early projections suggest the movie will earn over $115 million in its first weekend.
The press release for the movie, titled "Apple and Warner Bros. Launch F1 Epic with Brad Pitt: IMAX Premieres in 78 Markets," also mentioned that follow-up announcements will cover box office milestones, critical reviews, and social engagement stats.
The movie's marketing strategy mirrors the sport's global, city-to-city thrill. Geographic-specific ads in key F1 cities like London, Melbourne, and Singapore promote local screenings, influencer previews, and premium seating offers. Fans who purchase tickets using Apple Pay can unlock early access seating, exclusive digital posters, and bonus behind-the-scenes content.
Apple is running an IMAX-first social campaign for the movie, with a streaming release on Apple TV+ later this year. The movie was shot in real F1 circuits using IMAX-certified cameras, aiming to capture the speed, scale, and soul of F1.
The press release also included revenue forecasts, cast remarks about the film's scale, and how the project will change the sports movie genre. The movie's production involved real Formula 1 footage from the 2023 and 2024 seasons, including real drivers and teams, further enhancing its authenticity.
The movie premiered at Radio City Music Hall in New York City on June 16, 2025, followed by international releases starting June 25 and North American release on June 27, 2025. A European premiere was held on June 23, 2025, at Cineworld Leicester Square in London, attended by Brad Pitt, co-stars, producers, and notable figures like Lewis Hamilton.
The involvement of major Hollywood and sports figures, such as Brad Pitt, Lewis Hamilton (who is both a producer and part of the cast), and Jerry Bruckheimer at premiere events and in press materials highlights the leveraging of celebrity star power and real-world racing credibility.
Although explicit internal details of the press release distribution channels and partnerships are not provided, the coordinated timing of premieres, involvement of major Hollywood and sports figures, and Warner Bros.’ global theatrical rollout collectively define the press release distribution strategy for F1 The Movie as a high-impact, event-driven, globally staged campaign leveraging both entertainment and sporting markets.
With its ambitious marketing strategy, authentic production, and star-studded cast, F1 The Movie is poised to generate over $500 million in global box office revenue.
The upcoming release of "F1," a high-stakes racing drama starring Brad Pitt, will not only be available in cinemas worldwide but also on streaming platform Apple TV+ later this year. In the entertainment realm, this movie is anticipated to break records, potentially becoming the highest-grossing sports film ever, rivalling movies-and-tv under Apple Original Films and Warner Bros. portfolio. Moreover, reviews for the film, showcasing the scale and unparalleled authenticity achieved by merging cinematic artistry with real Formula 1 events, are awaited with great enthusiasm.
