Boxing champion Canelo Alvarez is officially partnering with 1win, a sports betting platform, in his journey to regain dominance in the super middleweight division.
🥊 Stepping into the Ring with Canelo Alvarez: 1win's New Global Partnership
Get ready to cheer for Canelo Alvarez, the world-renowned boxing kingpin, as he takes on William Scull for the IBF super middleweight title, all while having the backing of 1win! That's right, Canelo Alvarez, the holder of the WBA, WBC, and WBO titles, has officially teamed up with 1win, making the global powerhouse his official partner.
Canelo Alvarez's upcoming fight against Scull could mark his triumphant reclaiming of the IBF belt, earning him the distinction of becoming the undisputed champion in his division. In the ring, Alvarez's unyielding commitment, discipline, and determination have made him a force to be reckoned with, boasting a stellar record of 60 wins in four different weight divisions. Now, he stands alongside 1win, a brand grounded in the same values.
"Canelo Alvarez is, without a doubt, a champion in every sense," announced the Owner and CEO of 1win on their Telegram channel. "A man who started on a farm near Guadalajara and rose to become a legend in the world of boxing. This, alongside his 60 wins and multiple titles, shows he's still hungry for more. We're proud to welcome him as the official ambassador of 1win." Not only because Canelo is a living legend, but because "his focus, discipline, drive" mirrors 1win's ethos, making this partnership a perfect fit.
The May 3 fight will signify a new turning point in Canelo's storied career, and 1win can't wait to be part of the journey. After all, they have a history of empowering athletes like him, who excel at the height of competition.
Canelo Alvarez, for his part, can barely contain his excitement about the collaboration, exclaiming, "I am thrilled to officially announce my partnership with 1win—a global brand that embraces champions! Just like in boxing, success takes grit, strategy, and passion—and 1win embodies that same winning spirit! Prepare yourselves for exclusive content, thrilling challenges, and jaw-dropping surprises!"
Enthusiasts should keep an eye out for a growing roster of global ambassadors at 1win, as this versatile brand has already enlisted the talents of cricket star David Warner and adult film actor Johnny Sins. In April 2025, the brand also teamed up with MMA icon Conor McGregor, reaffirming their commitment to championing top talent across sports and entertainment.
About 1winEstablished in 2016, 1win has swiftly ascended to become a major player in the gambling industry, with operations in Asia, Europe, the CIS, Latin America, and Africa. The company caters to its diverse audience by providing a range of tailored services. In 2024, they welcomed renowned cricket legend David Warner and adult actor Johnny Sins as their brand ambassadors, further consolidating their presence in the global market. 🏆🔥🥊
Sports fans, get ready as Canelo Alvarez, the newly appointed 1win sports ambassador, prepares for his upcoming fight against William Scull in an attempt to reclaim the IBF super middleweight title. As the undisputed champion in his division, Alvarez's unyielding commitment, discipline, and determination reflect the values that 1win empowers in sports-analysis, making this partnership a perfect fit for both parties.
