Boston Red Sox player Alex Bregman partners with Samuel Adams for a unique beer project, emphasizing the city's daring character.
Samuel Adams Partners with Alex Bregman for Limited-Edition Beer Collaboration
Samuel Adams, a well-known brewery in Boston, has teamed up with Alex Bregman, a star third baseman for the Boston Red Sox, to create a unique beer experience for baseball fans. The collaboration resulted in the creation of "Bregman's Beer," a limited-edition pale ale.
Characterized by bright citrus hops, subtle pine taste, and a clean finish, "Bregman's Beer" is perfect for summer baseball watching. The can design for this special brew features a red wrap with Bregman in his Red Sox uniform, making it an eye-catching addition to any gathering.
Lauren True, head of brand at Samuel Adams, expressed her excitement about the partnership, stating that Bregman is a natural fit for the brand due to his passion and connection to the city of Boston. Bregman has quickly acclimated to the Red Sox and has become a stable force on the team and at the plate.
This partnership marks a new venture for Bregman in Boston, expanding beyond his role as a baseball player. The Boston sports community has embraced Bregman, making him no longer feel like the "new guy" in town.
Besides Bregman, Samuel Adams has also collaborated with Boston Bruins legend Brad Marchand and Celtics guard Derrick White this year. Marchand was shockingly traded to the Florida Panthers this year, but he still managed to have a beer collaboration with Samuel Adams as he was transitioning to his new squad. No prior information about these collaborations was provided.
The availability of "Bregman's Beer" extends beyond the Samuel Adams Downtown Taproom and Boston Brewery, as it is now available at bars in addition to Fenway Park. This is the first custom collaboration between Samuel Adams and Bregman since he joined the Red Sox this offseason.
Bregman threw his new custom beer collaboration with Samuel Adams, inviting fans to join him in celebrating this unique partnership. Derrick White, the Celtics guard, has also teamed up with Samuel Adams for his own beer collaboration, but more details about this partnership are yet to be revealed.
Baseball is central to the city's fandom given the vast history of Fenway Park and the Red Sox. With these exciting collaborations, Samuel Adams continues to celebrate and honour the city's sports culture.
Celebrity endorsements are not limited to entertainment, as Alex Bregman, a third baseman for the Boston Red Sox, has partnered with Samuel Adams to create "Bregman's Beer," a special brew that caters to baseball fans. This collaboration, which includes a striking can design featuring Bregman in his Red Sox uniform, extends beyond the traditional realm of sports, as other Samuel Adams collaborations involve Boston Bruins legend Brad Marchand and Celtics guard Derrick White.
