Borussia Dortmund: Sammer secures a new deal, Kehl embroiled in dispute
Fresh Take:
It looks like Matthias Sammer's tenure at Borussia Dortmund is set to continue, as reported by Bild. The legend is said to ink a two-year extension, pending finalization upon his return from the Club World Cup.
Instead of diving headfirst into the mess of day-to-day sports business, Sammer will now work alongside sports business manager, Lars Ricken, as an advisor on strategic matters. Brandishing an expert's view from his playing days with Ricken, Sammer's focus will shift from nitty-gritty discussions to broader, long-term strategic decisions - a stark contrast to his present consultancy role that ends in June.**
The shift is due to Sammer's growing dissatisfaction with TV punditry, as seen in his scathing critique of the 'Nuri Sahin-led' team on Prime Video at the beginning of the current Champions League season.
Meanwhile, sporting director Sebastian Kehl is far from content, voicing his frustrations after a goalless draw against Fluminense Rio de Janeiro. Making waves during the training camp in Fort Lauderdale, Kehl called for notable improvements, characterizing the team's performance as underwhelming. Hoping to right the ship before their second group game against Mamelodi Sundowns, Kehl plans to have one-on-one conversations with the players to hammer home the necessity for improvement.
As expectations for Sammer and Kehl grow, investors seem to have eased off a tad in recent weeks, with Borussia Dortmund's stock fluctuating between 4.14 euros and 3.69 euros. If the Club World Cup reignites their spark, this could send shares skyrocketing, though be mindful of the potential for higher volatility due to the tournament's unpredictable nature.
Source: dpa-AFX
Insights:- Matthias Sammer's new role at Borussia Dortmund involves strategic guidance to move away from daily operational roles.- His expertise promises to foster long-term planning and strategic direction, indirectly impacting future sporting and commercial success.- Sebastian Kehl's calls for improvement indicate an urgent need for the team to up their game, putting pressure on both current and incoming management.- Borussia Dortmund's stock volatility could make for wild rides, with investors urged to keep a weather eye for any developments at the Club World Cup.
Matthias Sammer's focus on strategic matters within sports business, particularly football, could lead to significant long-term planning and strategic decisions for Borussia Dortmund. Sebastian Kehl's criticisms of the team's performance indicate a need for improvement in football, which may affect the team's success and potentially impact Borussia Dortmund's stock market performance.
