Booming VfL Sales - Fresh Marketing Chief Announced
Andreas Kluy, a long-standing member of VfL Bochum, has been officially appointed as the Director of Marketing and Sales, effective retroactively from July 1, 2025. Kluy has been serving in this role on an interim basis since the departure of Tim Jost at the end of 2024.
Kluy, 42, joined VfL Bochum in 2011 and has held various positions within the club before rising to the director level. His deep knowledge of the market and the club's operations has been recognised as instrumental in the club's recent growth and development by managing director Ilja Kaenzig.
Under Kluy’s interim leadership, VfL Bochum reported record financial figures for the 2024/25 season. Merchandise revenue increased to €4.54 million, up from €4.32 million, and marketing revenue rose to €22.2 million, compared to €21.7 million previously. These figures highlight his effective contributions to the club's commercial success and growth trajectory.
Kluy is enthusiastic about continuing to drive the club’s marketing and sales strategies alongside his colleagues, aiming to sustain and accelerate VfL Bochum's ongoing development and expansion. The club’s leadership anticipates that Kluy’s comprehensive market expertise will help maintain the high growth rate in merchandising and marketing revenues.
Kluy's permanent appointment cements his key role in VfL Bochum's business operations, leveraging over a decade of internal experience to further enhance the club’s commercial success and market presence in the coming years.
VfL Bochum boasts an absolutely top-notch base of fans, members, and employees that needs to be further fostered, challenged, and expanded. With Kluy at the helm, the club is well-positioned to tackle exciting projects and challenges ahead, such as the modernization of the stadium, the expansion of their talent program, and digital transformation.
The club's newsletter provides the latest updates on match reports, transfer rumors, analyses, and interviews. By signing up for the newsletter, you agree to their advertising agreement.
Meanwhile, Tim Jost left the position to become a managing director at TSG 1899 Hoffenheim. The Bundesliga team recently announced the arrival of Kluy, but the exact details of his new role have yet to be disclosed.
[1] Source: VfL Bochum official statement, dated July 1, 2025.
Andreas Kluy, in his new permanent role as Director of Marketing and Sales at VfL Bochum, aims to continue driving commercial success and growth in sports merchandising and marketing. His deep knowledge of football and the club's operations have been instrumental in VfL Bochum's recent growth and development.
