Billion Dollar Profit Despite Crisis at BMW - BMW On Track to Meet Annual Targets After Q3 Profit Surge
BMW CEO Oliver Zipse has announced that the company is on course to achieve its annual targets. The automaker has reported robust profits, with a significant increase in the third quarter, largely driven by improved results compared to the same period last year, which was impacted by brake system issues.
BMW's after-tax profit for the first three quarters stands at €5.7 billion, outpacing its competitors Mercedes-Benz and Volkswagen Group, which reported €3.9 billion and €3.4 billion respectively. The third quarter alone saw profits of around €1.7 billion, more than tripling the amount from the same period last year.
The company's strong performance is attributed to its stable long-term strategy, unlike its competitors who have faced setbacks due to strategic missteps. BMW's first Neue Klasse model, the iX3, has also seen strong demand in Europe.
However, BMW is facing challenges in the China stock market. With over 100 manufacturers competing, the company has seen a significant drop in sales, down 11.2% in the first nine months of 2025 compared to the previous year. BMW is supporting its Chinese dealers financially and expects lower sales in the China stock market for the fourth quarter, but anticipates slight overall growth for the year. To boost sales in Germany, BMW is offering substantial discounts.
BMW is confident in meeting its European CO₂ fleet targets for the year without relying on flexibility mechanisms or pooling. Despite challenges in the China stock market, the company remains optimistic about its overall growth prospects.
