BMW M Motorsport announces the continuation of Samantha Tan's Global Ambassador role for the years 2025 and 2026.
In the world of international motorsport, Canadian driver Samantha Tan is making a name for herself, particularly within the GT4 and GT3 categories, driving BMW M cars. Her rapid rise and growing prominence have culminated in her becoming the only global BMW M Motorsport Ambassador in 2023, a significant achievement that symbolises BMW’s confidence in her as the face of their motorsport endeavours worldwide.
Tan's career began with consistent podium finishes globally, positioning her as a leading figure in BMW's racing programs. Born in Canada and of Asian descent, Tan co-owns Samantha Tan (ST) Racing, a passionate and dedicated team that has achieved significant success. Since its establishment in 2017, ST Racing has made a mark, winning the 2021 24H Series overall championship during their first year overseas and claiming back-to-back team championships in the Pirelli World Challenge and the Pirelli GT4 America series in 2019 and 2020.
One of Tan's most notable racing engagements came in 2023 when she made her debut at the Road to Le Mans, racing alongside co-driver Gustav Bergström for Team WRT. This prestigious event is part of BMW M Motorsport's high-profile race calendar, indicating Tan's engagement at the top level of endurance GT racing.
In 2025, Tan made a spectacular debut at the iconic 24 Hours Race at the Nürburgring, driving for MINI John Cooper Works under Bulldog Racing. This reflects her expanding versatility and involvement in endurance races under the BMW Group umbrella.
Currently, Tan is competing in the IMSA VP Racing SportsCar Challenge, driving a BMW M4 GT3 in the GTDX class. After four rounds, she has a season's-best finish of two wins and four podiums, placing fourth in the overall GTDX championship standings and leading the Bronze cup. She is also set to make her racing debut at the Circuit de la Sarthe this June, racing a BMW M4 GT3 EVO for BMW Team WRT at the Road to Le Mans.
The BMW Group, with its various subsidiaries, has a significant presence in the U.S. BMW Manufacturing Co., LLC began assembling vehicles in South Carolina in 1994, and since then, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S. The company's activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
BMW of North America, LLC was established 50 years ago to support the sales, marketing, and distribution of BMW automobiles in the U.S. The company has a nationwide corporate footprint in 12 different states, including locations in Woodcliff Lake, NJ, Santa Monica, CA, Silicon Valley, and more. BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW Group Financial Services NA, LLC, founded in 1993, further solidify the company's presence in the tech and financial sectors.
Adam McGregor, BMW NA Motorsport and Customer Racing Manager, stated that Tan has been an incredible asset to the BMW brand both on and off the track. Her success in podium placements and landmark event participations underpin her growing influence in motorsport, especially as a prominent female driver with BMW M.
Designworks, a strategic design consultancy, and BMW Motorrad, brought into the fold in 1980, are other key components of the BMW Group. BMW i Ventures, a venture capital fund, is also located in Silicon Valley.
In conclusion, Samantha Tan's career progression with BMW M is a testament to her dedication, skill, and the faith placed in her by the BMW Group. Her success in motorsport, particularly within the GT4 and GT3 categories, and her role as a global ambassador highlight her growing influence in the world of motorsport.
Sports are a significant part of Tan's career progression, as her consistent podium finishes have positioned her as a leading figure in BMW's racing programs, particularly within the GT4 and GT3 categories, driving BMW M cars. Furthermore, Tan's role as a global BMW M Motorsport Ambassador in 2023 underscores her growing prominence and influence in the world of motorsport.
