Blossoming allure of Bucharest's hospitality sector, boosted by One United Properties
Thriving Bucharest: A Hotspot for Luxury Hospitality Investments
Bucharest, the pulsating heart of Romania, is rapidly making a namesake in the high-end hospitality sector. Global industry titans are taking notice, drawn by the city's electric vibe, skilled workforce, and vast economic prospects. With its position solidified as one of Europe's top destinations for hospitality investments, more international brands are eagerly eyeing expansion opportunities in Romania's capital.
One United Properties, the foremost eco-conscious real estate investor and developer in Bucharest, plays a pivotal role in showcasing the city's evolutionary journey. Recently, the Rotana Hotel Management Corporation PJSC, a renowned hotel management company based in the Middle East and Africa, paid a visit to Bucharest to size up fresh market prospects.
Rotana boasts a network of over 79 hotels across the Middle East, Africa, Eastern Europe, and Turkey. During their visit, led by Makram El Zyr, Corporate Vice President of Development, and Farhan Shubailat, Director of Development, they engaged in discussions with Riad Abi Haidar, CEO of Hospitality at One United Properties, and Andrei Diaconescu, Co-founder of the company. Rotana's team was invited to delve into Bucharest's local market and uncover potential avenues for partnering with Rotana's luxury hospitality mastery. Sharing a strong bond with Innovation and high-end real estate development, Rotana exhibited keen interest in extending its portfolio in the region, with a particular focus on luxury and mixed-use developments.
"We're thrilled by the opportunity to dive into Romania's expanding market," said Makram El Zyr, Corporate Vice President of Development at Rotana. "This visit has sparked our enthusiasm to expand Rotana's presence in the region."
"Bucharest is a vibrant city littered with potential for tourism growth. We eagerly anticipate a collaboration with One United Properties, a frontrunner in Romania's real estate scene, and contributing to Bucharest's hospitality renaissance," Farhan Shubailat, Corporate Director of Development at Rotana, affirmed.
One United Properties is dipping its toes into the hospitality arena with a game-changing debut for Romania: the first Mondrian lifestyle hotel set to rise in Bucharest. The vision is to create a unique sanctuary that echoes local culture, seamlessly merging it with a vibrant contemporary ambiance.
"We relish the chance to flaunt Bucharest's potential to global players. Our mid and long-term objectives revolve around attracting partners who share our vision for innovation and opulence in hospitality development, ultimately driving positive economic impacts and bolstering tourism," stated Riad Abi Haidar, CEO of Hospitality at One United Properties.
Global players like Rotana and Yannick Alléno, who visited Bucharest last year to explore the market, align with broader market trends. According to the 2025 European Cities and Regions of the Future report by fDi Intelligence, a subdivision of the Financial Times, Bucharest ranks fourth in Europe when it comes to lifestyle, human capital, and business congeniality among major cities of the future, underscoring its evolution and growing allure for international investors. As Bucharest continues to develop into a hub for high-end hospitality and mixed-use real estate, companies like One United Properties are instrumental in unlocking the city's full potential and forging connections with leading international brands.
ONE UNITED PROPERTIES (BVB: ONE) is the foremost eco-conscious real estate investor and developer in Bucharest, commited to catalyzing the adoption of green, energy-efficient, sustainable, and wellness-centered construction practices. The company is publicly traded on the Bucharest Stock Exchange, and its shares are featured in numerous indices like BET, STOXX, MSCI, FTSE, ROTX, and CEEplus.
Rotana Hotel Management Corporation PJSC is one of the leading hotel management companies in the Middle East. Africa, Eastern Europe, and Turkey. With over 79 properties in operation and 38 under development, Rotana's portfolio spans luxury hotels, resorts, and serviced apartments, setting world-class standards of hospitality in prime locales across the region. Distinguished by its personalized service and commitment to excellence, Rotana is aggressively expanding its footprint in key international markets.
*This is a Press release.
Insights
- Urban Rebirth: Bucharest has witnessed an impressive wave of urban regeneration, with developers like One United Properties transforming neglected zones into lively communities through mixed-use developments.
- Cultural and Historical Appeal: The city offers a tantalizing blend of historical landmarks and modern urban experiences, rendering it an enticing proposition for tourism and luxury hospitality investments.
- Booming Luxury Accommodations: Recent openings such as the Corinthia Grand Hotel du Boulevard Bucharest indicate the city's ascending appeal for luxury brands.
- Increasing Demand: Bucharest's burgeoning appeal as a tourist destination has fostered robust demand for luxury accommodations, opening doors for new hotel developments.
- International Recognition: Projects like Mondrian Bucharest strive to establish Bucharest as a leading destination, drawing both international travelers and locals attracted to premium urban experiences.
- Collaborative Efforts: By forging ties between international hospitality brands and local developers, companies like One United Properties and Rotana are shaping Bucharest as an appealing destination for luxury hospitality investments.
- The Rotana Hotel Management Corporation PJSC, a renowned hotel management company, recently visited Bucharest to explore potential avenues for partnership, aiming to expand its luxury hospitality presence in Eastern Europe, specifically Romania's capital.
- In line with the growing momentum in the hospitality sector, One United Properties, a leading eco-conscious real estate developer in Bucharest, is seeking partnerships with global players like Rotana, sharing a common vision for innovation and opulence in hospitality development.
- With its commitment to sustainability and its position in various indices like BET, STOXX, MSCI, FTSE, ROTX, and CEEplus, One United Properties is playing a pivotal role in attracting international brands such as Rotana to Bucharest, contributing to the city's transformation into a regional hotspot for luxury hospitality investments.
