Blackpink's "Born Pink" pop-up event commences in Chelsea
The South Korean girl group BLACKPINK has taken over Chelsea, New York, with their limited-edition pop-up shop, the Born Pink Pop-Up Experience. Running from August 9 to August 12, the shop offers a dedicated shopping experience for fans, featuring an array of exclusive Blackpink-themed merchandise[1].
Located at 541 W. 25th St., the pop-up shop is presented by American Express and designed by Japanese graphic artist VERDY. Early access was granted to American Express card holders, allowing them to be among the first to browse and purchase the unique items[2].
Inside the shop, visitors can find a photobooth, a room adorned with projected images of a BLACKPINK teddy bear caricature, and a large Blink Bear designed by VERDY[3]. Fans can also pose with a room dedicated to a caricature of the band's mascot, the teddy bear.
The merchandise available at the pop-up shop includes clothing, accessories, and even an electric bicycle, all bearing the Born Pink branding[4]. Prices for the items range from $20 to $500, offering a range of options for fans[5].
Notable attendees of the pop-up shop include a group of three women, including Annie Chen and Sandy Chen, who have been avid BLACKPINK fans since middle school. The women, who live in New York, have attended the London tour and plan to support BLACKPINK at the Born Pink Pop-Up[6].
Annie Chen appreciates BLACKPINK's quirky and down-to-earth nature, while Sandy Chen is drawn to their "savage" qualities. The women expressed their support for the group by attending as many concerts as possible[6].
The Born Pink Pop-Up Experience offers more than just shopping. A room is available for fans to pose with a large Blink Bear designed by VERDY[3]. All visitors to the shop received a complementary tote bag designed by VERDY as part of the experience[2].
The success of the Born Pink world tour has been impressive, surpassing the Spice Girls' earnings, making over $78 million[7]. The pop-up shop is a testament to the enduring popularity of BLACKPINK and their dedicated fanbase.
The Born Pink Pop-Up Experience will be open from 1 p.m. to 9 p.m. on August 10, from 11 a.m. to 9 p.m. on August 11, and from 11 a.m. to 7 p.m. on August 12[8]. Fans and enthusiasts alike are encouraged to visit the shop and immerse themselves in the world of BLACKPINK.
[1] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express [2] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express [3] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express [4] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express [5] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express [6] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express [7] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express [8] https://www.billboard.com/articles/business/8619958/blackpink-born-pink-pop-up-shop-new-york-american-express
The merchandise at the Born Pink Pop-Up Experience, a testament to BLACKPINK's enduring popularity, includes music-themed merchandise, such as clothing and accessories, that serve as a celebration of pop-culture. The shop also provides entertainment opportunities for fans, like posing with a large Blink Bear and a caricature of the band's mascot, immersing visitors in the world of music and pop-culture.
