Black Pioneer Mia Logan Combines Strategic Approaches with Advocacy Efforts
Mia Logan, a vice president at Fenton Communications, made a significant impact in the political sphere during the 2020 election cycle. Her work at Precision Strategies, a communications firm, was particularly noteworthy for its focus on increasing voter turnout among people of color.
Logan's ad creative was specifically targeted at Black, AAPI, and Latinx voters who had previously not voted in previous elections. This strategic approach was part of a broader effort to encourage these communities to participate in the election.
In collaboration with Krishana Davis and Juan Antonio del Rosario, Logan developed ad creative that aimed to inform, inspire, and motivate voters of color. The campaign was also part of a larger effort to increase voter turnout for President Biden.
Logan's work during this time was not limited to ad creation. She also collaborated closely with the digital svp and creative director to ensure the campaign's messages were effectively communicated.
Despite the lack of specific details about the strategies employed or the impact achieved in the 2020 SEIU voter turnout efforts, it is known that SEIU, the nation's largest service union, historically uses community organizing, targeted outreach, and partnership-building strategies in voter mobilization efforts among communities of color.
Logan's passion for activism and communication shone through in her work. Her efforts during the 2020 election cycle were seen as an opportunity to unite under a common agenda, rather than a moment to shy away from.
Logan's work during the 2020 election cycle was highlighted for its role in motivating voters of color. In recognition of her achievements, she was featured in Adweek's Profiles in Black Creativity. Currently, she continues her work as the Vice President of Digital Advocacy at Fenton Communications.
Mia Logan's work during the 2020 election cycle, as highlighted by Adweek's Profiles in Black Creativity, was not only in creating ads targeted at underrepresented voters but also in collaborating with others to ensure effective communication of the campaign's messages. This endeavor to increase voter turnout among Black, AAPI, and Latinx communities was part of a larger effort to encourage these groups to participate in the election, aligning with the general news of efforts to engage diverse demographics in politics.
