Black Innovation Spotlight: Mia Logan Blends Strategic Thinking with Activism
In the tumultuous 2020 election cycle, Mia Logan, a prominent figure in the world of communication, made a significant impact through her work at Precision Strategies. Her focus was on increasing voter turnout, particularly among Black, AAPI, and Latinx communities, for the service union SEIU.
Mia Logan's creative approach to advertising was a key component of this campaign. She collaborated with Krishana Davis, the digital SVP, and Juan Antonio del Rosario, the creative director, to develop ad creative that aimed to inform, inspire, and motivate voters of colour. This work was not limited to her role at Precision Strategies, but extended to the broader 2020 election cycle.
For Logan, the election cycle was more of an opportunity for unity under a common agenda, rather than a moment to shy away from. Her ad creative reflected this sentiment, emphasising the importance of participation in the democratic process and the potential for a united front.
This strategic and thoughtful approach to advertising was recognised in Adweek's Profiles in Black Creativity, highlighting Logan's work as an example of Black creativity. Today, Mia Logan continues her passion for activism and communication as the Vice President of Digital Advocacy at Fenton Communications.
Despite a lack of widely available sources documenting her work and identity, Mia Logan's impact on the 2020 election cycle is undeniable. Her commitment to increasing voter turnout among underrepresented communities and her innovative approach to advertising have left a lasting impression in the world of politics and communication.
Mia Logan's innovative advertising approach, recognized in Adweek's Profiles in Black Creativity, played a significant role in shaping general-news discussions during the 2020 election cycle. As the Vice President of Digital Advocacy at Fenton Communications, she continues to make a lasting impact on politics through her work focusing on increased voter turnout among underrepresented communities.
