Black Friday wars heat up as Amazon and rivals slash tech prices
Black Friday has kicked off with major retailers slashing prices on popular tech products. Amazon leads the charge, offering steep discounts on items like the MacBook Air M4 and PS5 Slim. Competitors such as Walmart, Target, and Best Buy have also launched aggressive promotions to attract shoppers.
The shopping event has stretched beyond a single day, with Amazon turning it into a weeks-long campaign. This shift has changed how consumers approach holiday deals, pushing other brands to follow suit.
Amazon’s Black Friday deals now include heavy discounts on high-demand electronics. The MacBook Air M4 with 256GB storage is priced at $749, a $250 reduction. The PS5 Slim, Govee Floor Lamp, and Seagate 22TB HDD have also seen sharp price cuts, with the hard drive dropping from $599 to $229.
To stay ahead, the company uses AI-driven pricing tools. These algorithms adjust offers in real time, ensuring Amazon remains competitive. Shoppers can also find AI-powered gadgets like smart glasses and translator earbuds among the deals.
Other retailers have ramped up their own promotions to challenge Amazon’s dominance. Walmart, Target, and Best Buy are among the major US chains offering rival discounts. In Europe, brands like Samsung, Apple, and Xiaomi have joined the competition, alongside online stores such as eBay and AliExpress. German retailers like MediaMarkt, Saturn, and even supermarkets Lidl and Aldi have also introduced Black Friday offers to draw customers.
Amazon’s extended Black Friday event has reshaped holiday shopping, pushing other retailers to expand their deals. Consumers now have more time to compare prices and take advantage of discounts. The shift has also increased pressure on brands to use dynamic pricing and AI tools to stay competitive.
