Bitburger Brewing Group Records Lower Revenue - Bitburger's 2025 revenue dips 5.7% but eyes 2026 rebound with non-alcoholic beer push
Bitburger Brewing Group saw its revenue fall in 2025, dropping by 5.7% to €753 million. Despite the decline, the company described its performance as economically satisfactory. The group now aims for growth in both revenue and sales volume next year.
The company's flagship brand, Bitburger, faced a 6.4% revenue decline in 2025. Higher prices were the main reason for the drop in sales. Over the past three years, however, the brand has strengthened its position in Germany's non-alcoholic beer market. It now competes closely with major rivals like Clausthaler and Krombacher, though exact market rankings vary by region.
For 2026, Bitburger's strategy centres on two key areas. The first is maintaining its leadership in the zero-alcohol beer sector. The second involves capitalising on the upcoming FIFA World Cup to boost sales.
The group remains optimistic about its prospects for 2026. With a focus on non-alcoholic beers and the World Cup, it expects to reverse last year's revenue decline. Growth in both sales volume and income is now the primary target.
