Bisleri Secures Standout Hydration Deals with Five Cricket Teams
Stepping up the Game: Bisleri International's Sports Marketing Blitz in India and Beyond
Time to quench your thirst and cheer for your favorite cricket teams, folks! Bisleri International, the Indian titan of premium packaged drinking water, is taking hydration to another level by teaming up with heavyweights like the Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bengaluru as their official hydration partner. With a legacy stretching over half a century, Bisleri is leading the pack when it comes to sports marketing in the India and Middle East region.
This season marks the third time Bisleri is riding the wave of hydration partnerships with some of the most revered sporting franchises under the Bisleri #DrinkItUp marketing campaign. As Tushar Malhotra, Director of Sales & Marketing at Bisleri International, puts it, "We're not just keeping athletes hydrated - we're integrating ourselves into the culture of sport. We've got some killer limited edition bottles, on-ground experiences, truck branding, POSM, and social media content that'll make you pumped." The associations help Bisleri tap into the Gen Z market and fortify its regional connections, riding the wave of each team's passionate fan base.
Bisleri's sports sponsorships don't stop at cricket, though - they've got their fingers in plenty of pies across popular sports, including multiple Procam Marathons, Ras Al Khaimah Marathon, the Professional Golf Tour of India, five Indian Super League football teams, and even table tennis, tennis events, and more!
About Bisleri International Pvt. Ltd.
With a rich heritage spanning more than five decades, Bisleri International Pvt. Ltd. has cemented its place as one of the largest premium beverage businesses in India. Known for the country's best-selling packaged drinking water, Bisleri follows rigorous quality standards, carrying out 114 tests and a 10-stage purification process to ensure consumers get nothing but the purest, safest, and healthiest water.
You can find Bisleri products across 128 operational plants and a massive distribution network of over 6,000 distributors and 7,500 distribution trucks in the Indian and UAE markets. It's not just about Bisleri Mineral Water and Vedica Himalayan Spring Water anymore. The brand has branched out into carbonated delights like Limonata, Spyci Jeera Rev, and Pop, bringing you a refreshing array of flavors. From your daily hydration essentials to fun-filled refreshments, Bisleri's got you covered.
In line with its commitment to sustainability and environmental responsibility, Bisleri has unveiled Sustainability 2.0 with Bisleri Greener Promise. This initiative focuses on fostering a greener future for all through programs on recycling, water conservation, and sustainability. Join Bisleri on their journey to a greener tomorrow - for more information, visit .
- Bisleri International, beyond cricket, extends its hydration partnerships to various sports, like football with five Indian Super League teams.
- The sports-sponsoring span of Bisleri International also encompasses tennis events, table tennis, and even golf through the Professional Golf Tour of India.
- Stretching its roots, Bisleri International also sponsors racing events, such as the Ras Al Khaimah Marathon, and even sports-betting, as evident with their presence in multiple Procam Marathons.
- The brand lavishes its sponsorship on basketball teams, just as it does with cricket franchises like the Delhi Capitals and Mumbai Indians.
- Recognizing the vibrant culture within sports, Bisleri International curates events that integrate their brand into the heart of sports, as seen in their limited edition bottles and on-ground experiences.
- With a dedicated focus on sustainability, Bisleri International has introduced Sustainability 2.0 with Bisleri Greener Promise, promoting recycling, water conservation, and environmental responsibility towards a greener tomorrow.
