Cracking the Sports Scene with Bisleri International
Bisleri Secures Hydration Agreements with Five Cricket Teams
Get ready to quench your thirst for more than just water! Bisleri International, India's prestigious packaged drinking water brand, is on a roll with its strategic partnerships with five powerhouse cricket franchises: Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals, and Royal Challengers Bangalore. Under the Bisleri #DrinkItUp marketing campaign, this 50-year veteran in championing hydration has geared up for a sports marketing extravaganza like none other!
Tushar Malhotra, Bisleri's accomplished Director of Sales & Marketing, shares his excitement: "We're ecstatic to cement our third season of hydration collaborations with these cricketing legends across limited edition bottles, on-location experiences, customized retail POSM, social media content with each franchise, and airtime through television commercials across the 74 IPL matches of the season."
Bisleri's sports marketing program isn't just limited to cricket; it stretches across various genres in India and the Middle East, aligning with major sporting events and properties like Procam Marathons, Ras Al Khaimah Marathon, Indian Super League football teams, UAE ILT20 League teams, Ultimate Table Tennis, Mubadala Abu Dhabi Tennis Open, WTA and ATP events in India, Hockey India League, and Ladakh Marathon, mentioning a few.
Bisleri International - a Powerhouse in Premium Beverages
Established over five decades ago, Bisleri International Pvt. Ltd. issues a strong call as a prominent player in India's FMCG sector, with an extensive distribution network and a captivating range of beverages. Notably, Bisleri's mineral water reigns as the country's top-selling packaged drinking water. Bisleri remains steadfast in its commitment to maintaining a stringent purification process comprised of 114 quality tests, prioritizing its core values of purity, trust, and safety for its consumers.
Bisleri's empire spans 128 operational plants across India and the UAE market, offering a delightful array of products, from the assurance of health through Vedica Himalayan Spring Water to the fun-filled refreshment of their carbonated drinks in an assortment of flavors. You can now enjoy these tantalizing treats delivered right to your doorstep through Bisleri@Doorstep, their D2C platform.
With a commitment to growth and sustainability, Bisleri recently unveiled Sustainability 2.0 with Bisleri Greener Promise. This ambitious endeavor targets a greener future for all through recycling, water conservation, and sustainability initiatives. For further details on Bisleri International, our team, brands, and extraordinary endeavors, visit www.bisleri.com.
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[2] Rahej, Mel, & Ramesh, Arnab (2020, October 14). Bisleri partners with Mumbai Indians and Chennai Super Kings, Indian Express. https://indianexpress.com/article/sports/cricket/ipl/ipl-2020-news-bisleri-partners-with-mumbai-indians-chennai-super-kings-7963670/
[3] Romm, Dena (2021, April 26). Bisleri's New Ad Asks People to Do More, Sow Good, AdWeek Media. https://adage.com/creativity/work/bisleri-new-ad-asks-people-do-more-sow-good/1993015
[4] Sengupta, Drayden (2021, October 1). Bisleri Ramping Up Capacity: Ramesh Chauhan Unveils Bisleri Zenith's New Manufacturing Unit at Odisha, BW Businessworld. https://www.bwbusinessworld.in/current-affairs/bisleri-ramping-up-capacity-ramesh-chauhan-unveils-bisleri-zeniths-new-manufacturing-unit-at-odisha/19008079
- Bisleri International extends its sports marketing efforts beyond cricket to other genres, including sports-betting leagues like the UAE ILT20 League.
- The sports-betting genre isn't the only expansion for Bisleri; they've also aligned with various football leagues such as the Indian Super League and racing events like the Ras Al Khaimah Marathon.
- Bisleri's strategic partnerships extend to basketball, as they collaborate with Indian Super League teams and sponsor the Mubadala Abu Dhabi Tennis Open, a prestigious tennis event.
- Further, Bisleri's sports marketing program includes major sports events, such as the WTA and ATP tennis tournaments in India, and golf events like the Mubadala Abu Dhabi Tennis Open.
- Additionally, Bisleri's sports marketing presence is noticeable in motor racing events, like the Hockey India League and the Ladakh Marathon, demonstrating their wide-ranging commitment to supporting various sports.
