Caramel Cookie Trend: How the Hype is Explained - Biscoff’s Irresistible Rise: How a Simple Cookie Won Over the World
Biscoff, the caramelised spice cookie with a speculoos-like flavour, has surged in popularity over recent years. Once a simple café companion, it now appears in ice creams, spreads, and fast-food desserts. Experts suggest its rise reflects a broader craving for comfort and nostalgia in uncertain times.
The cookie’s appeal lies in its familiar, unpretentious taste. Cultural scholar Gunther Hirschfelder argues that Biscoff’s modest charm makes it a low-stakes indulgence, particularly during periods of anxiety. Its affordability and lack of controversy also help it thrive on social media, where food trends spread rapidly.
Biscoff’s growth shows no signs of slowing. Its combination of nostalgic flavour, mood-boosting ingredients, and adaptability has cemented its place in modern snack culture. As a low-cost, high-satisfaction option, it continues to attract both casual consumers and dedicated food enthusiasts.
