Billboards run by Lamar Advertising pay tribute to significant figures during Black History Month.
Lamar Advertising, one of the largest global outdoor advertising companies, is once again utilising its national digital network to celebrate Black History Month. The digital billboard campaign aims to showcase the achievements of prominent African Americans and serve as an educational tool for the public.
The initiative, now in its second year, is part of Lamar Advertising's commitment to recognising the contributions of Black Americans. This year, nine Black heroes will be highlighted: Carter G. Woodson, Shirley Chisholm, Sergeant William H. Carney, Mamie Phipps Clark, Katherine Johnson, Arthur Ashe, John Lewis, Ella Baker, and Viola Desmond.
These individuals have made significant contributions to history, civil rights, science, sports, and activism. Their accomplishments have not only made history but have also changed the world. From Woodson, the founder of Black History Month, to Desmond, a civil rights pioneer who challenged racial segregation in Nova Scotia, each honoree represents a beacon of inspiration.
Sean Reilly, CEO of Lamar, expressed his pride in using the national digital network to honour these prominent African Americans. He emphasised that the campaign is not just about recognition but also about inspiring learning. Reilly hopes that the public will be inspired to learn more about the incredible achievements of the honoured African Americans.
The digital billboards, located throughout the United States, will feature the honorees throughout the month of February. From Woodson's contributions to the study of African American history to Ashe's groundbreaking achievements in tennis, each billboard will showcase a different aspect of the honorees' lives and achievements.
In the past, Lamar Advertising's digital billboard campaigns during Black History Month have been highly successful in raising awareness and inspiring learning. This year, the company hopes to continue that tradition and encourage people to learn more about the significant contributions made by Black Americans.
In conclusion, Lamar Advertising's digital billboard campaign during Black History Month is a powerful tool for education and inspiration. By showcasing the achievements of prominent African Americans, the campaign aims to inspire learning and recognition of the incredible contributions made by Black Americans throughout history.
This year, Lamar Advertising's digital billboard campaign during Black History Month extends beyond recognition, aiming to inspire public learning about Black heroes who have left indelible marks on fashion-and-beauty, entertainment, and pop-culture, including civil rights pioneers like Viola Desmond. By featuring these individuals on their digital billboards nationwide, Lamar Advertising highlights their contributions to lifestyle and society, with a focus on inspiring generations to come.
