Big3 organization has parted ways with Rachel DeMita following her tweets directed at Caitlin Clark during a game.
Tossing the Basketball Ball: Rachel DeMita Leaves Ice Cube's Big3 League Over Caitlin Clark Controversy
Rachel DeMita, a prominent basketball influencer, has bid adieu to Ice Cube's Big3 basketball league, and it's all about Caitlin Clark. As revealed by Ryan Glasspiegel of Front Office Sports, DeMita's tweet celebrating Clark during a game when she was a courtside correspondent for the Big3 was the final nail in the coffin for her stint with the league.
Clark, fending off a quad injury, returned to the court during a game on ABC while Big3 was airing on CBS. In the heat of the moment, DeMita shared a video of Clark nailing a deep three-pointer, complementing it with, "for those who questioned the hype." This seemingly caused a ruckus with Big3 executives, as Clark is a WNBA superstar, a direct competitor to Big3's league. DeMita's online cheers for Clark during Big3 events reportedly clashed with the league's interests and expectations.
Previously, there had been underlying issues between DeMita and Big3, and the post about Clark was seen as the last straw. Even after her dismissal, DeMita continues to champion Clark, most recently acknowledging Clark as the top vote-getter for the 2025 WNBA All-Star Game.
This woman bleeds basketball!
Last summer, DeMita critiqued the U.S. Olympic team's decision for not including Clark in their roster. She argued, "from a marketing perspective, she's box office. The numbers don't lie." Clark, according to DeMita, has an incredible fan following, making arenas shift locations to accommodate her fanbase. DeMita believes that her omission from the U.S. Olympic team not only hurt Clark but also impacted her teammates on the Olympic team.
One can't help but wonder if ESPN would benefit from having a talent like DeMita on board, offering a fresh perspectives amidst the usual friendly banter on the network. DeMita's vocal support for Clark could bring a nice balance to the sometimes harsh criticism directed at Clark from fellow pundits like Monica McNutt and Elle Duncan.
In a nutshell, DeMita's exit from the Big3 league is rooted in her public admiration for Caitlin Clark, which conflicted with the league's branding and executive expectations. DeMita's unwavering support for Clark highlights Clark's pivotal role in women's basketball and reinforces DeMita's commitment to promoting the WNBA star. [1][3][4][5]
- Rachel DeMita's affinity for Caitlin Clark in women's basketball extended beyond the Big3 league, as she expressed her support during Clark's debut on ABC, a competitor to CBS, which aired Big3.
- DeMita's public endorsement of Clark, a WNBA superstar, previously led to a controversy when she cheered for Clark during Big3 events, clashing with the league's interests and expectations.
- DeMita's vocal advocacy for Clark's talents could potentially be a valuable asset to sports-analysis networks like ESPN, offering a unique perspective amidst the usual banter and balanced criticism.
