Biden Pokes Fun at Trump on His New Social Media Platform
In a surprising turn of events, President Joe Biden's campaign has joined Truth Social, the social media platform previously dominated by former President Donald Trump. The move, according to the Biden Campaign, is aimed at highlighting Republicans' hypocrisy and adding a touch of fun to their own approach.
The campaign's first post, simply reading "Converts welcome!", was accompanied by a black and white profile picture featuring laser eyes, reminiscent of the "Dark MAGA" memes popular among Trump supporters. This choice of visuals is a nod to the "Dark Brandon" meme, which originates from the phrase "Let's go, Brandon!" - a misheard chant at a NASCAR rally that the Biden campaign has co-opted.
Despite the presence on Truth Social, there is no indication or credible information that President Biden has any impact on his campaign strategy or merchandise sales through this platform. The search results mainly discuss former President Trump's activity on Truth Social, including his posts about firing a Biden appointee at the Bureau of Labor Statistics and allegations about job report data manipulation.
Truth Social, launched by Donald Trump, is primarily used by him and his supporters. The 2024 Republican Primary polls from Morning Consult show Trump maintaining a massive lead over other candidates, with Ron DeSantis, Nikki Haley, and Vivek Ramaswamy all more than 40 points behind.
The effectiveness of the Biden Campaign's online presence, including the use of the "Dark Brandon" meme, in resonating with online communities or showcasing a disconnection with them is up for discussion. However, the campaign's move to join Truth Social is reaching Truth Social's 2 million daily active users, a demographic that liberals have a hard time reaching otherwise.
In the first day, Biden's Truth Social account gained 15,000 followers, and currently, it follows only one person - Donald Trump. The account's consistent posting on Truth Social is similar to its posting on X, another platform.
Notably, Donald Trump is currently in court for his attempts to overturn the 2020 election results, with a federal judge imposing a gag order on him on Monday.
FiveThirtyEight's Presidential general election polls show that Biden and Trump are within just a few points of each other, suggesting a close race in the upcoming elections. The "Dark Brandon" meme has proven popular, with Dark Brandon merch making up 54% of the store's total revenue.
The Biden Campaign's move to join Truth Social, while potentially poking fun at the Truth Social community, could also be seen as an attempt to capitalize on reaching this community. The campaign's description of their move as going into the lion's den to point out Republicans' hypocrisy and have a little fun at their own expense reflects this approach.
As the 2024 elections approach, the impact of the Biden Campaign's presence on Truth Social on campaign strategy and merchandise sales remains to be seen. However, the move has certainly added an interesting twist to the political landscape.
- The Biden Campaign's strategic move to join Truth Social, a platform predominantly used by Donald Trump and his supporters, aims to highlight Republicans' hypocrisy and engage with a demographic that liberals typically find hard to reach.
- After joining Truth Social, the Biden Campaign's account, featuring the "Dark Brandon" meme, gained 15,000 followers in just the first day and currently follows only one person - Donald Trump.
- The use of the "Dark Brandon" meme, popular within online communities, in conjunction with the campaign's posting on Truth Social, resembles their engagement on X, another platform.
- While the effectiveness of the Biden Campaign's move in resonating with the Truth Social community or showcasing a disconnect remains debatable, it has undeniably added an intriguing element to the political discourse and, potentially, the 2024 elections.
