Beverage giants in Sverdlovsk consumed 1.4 times more carbonated drinks compared to the national average in Russia.
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Sverdlovsk Oblast, aka Beer-ville Russia! They guzzled down a whopping 349 million liters of the frothy stuff last year, that's a staggering 71.3 liters per person! That's according to the latest Roспотребнадзор report, which shows the Russian average is a mere 49.72 liters per capita[1].
Despite the massive consumption, Sverdlovsk Oblast doesn't even crack the top 5 beer-loving regions, coming in at a respectable 8th place. The top spots went to:
- Republic of Khakassia - 84.61 liters per person.
- Nenets Autonomous Okrug - 82.21.
- Republic of Komi - 75.83.
- Murmansk Oblast - 74.96.
- Sakhalin Oblast - 74.87.
In 2021, residents of Sverdlovsk Oblast downed more beer – 349 million liters, or 71.34 liters per person.
Sverdlovsk Oblast's outstanding beer sales have led some to suggest the introduction of a "dry law" in the region. For instance, in Vologda Oblast, you can only buy alcohol during certain windows during the weekdays[2]. After the law was introduced, mortality rates in the region dropped significantly.
[1] Source: www.rospotrebnadzor.ru[2] Source: www.news.yandex.ru (article varying locally, consult official regional government sources for specific regulations).
- With its impressive beer sales, some are advocating for the implementation of a "dry law" in Sverdlovsk Oblast, similar to the one in Vologda Oblast that restricts alcohol purchases to certain windows during weekdays, which was followed by a significant drop in mortality rates.
- Meanwhile, despite being the fourth highest beer-consuming region in Russia, the sports section in local news might still highlight competitive physical activities to promote a healthier lifestyle amidst the high beer consumption rates.