Betway supports another significant tennis event: Mutua Madrid Open.
Betway Bolsters Sponsorship Portfolio with Madrid Open Partnership
Betway has expanded its presence in the world of tennis, announcing a partnership agreement with the organisers of the Madrid Open. This marks the first time that Betway will be the official betting partner of a tennis tournament in Spain.
The Madrid Open, a prestigious tennis tournament, will take place from April 30 to May 9 at the Caja Mágica complex. Known for its stunning architecture and exceptional playing conditions, the Caja Mágica complex has been the venue for the Madrid Open since 2009.
This year's Madrid Open will feature both men's and women's singles and doubles events, making it an exciting spectacle for tennis fans. In a unique twist, the first round of the men's and women's singles draws will see matches played as best-of-four sets instead of best-of-three, under the 'Fast4' format.
The Madrid Open is part of the ATP Masters 1000 series, a collection of the most elite tournaments in men's tennis. This year, it will be the second tournament in the series that Betway is sponsoring, following the Miami Open, which took place from March 22 to April 4.
The Madrid Open will offer a total prize money of €15,355,535, with the men's and women's singles champions each receiving €1,682,370. The tournament will also see the return of the 'Madrid Infinity' trophy, first introduced in 2018.
The Madrid Open is not the only tennis event that Betway has sponsored this year. The Estoril Open, which took place from April 24 to May 2, was also part of Betway's expanded sponsorship portfolio. Although the Estoril Open was not part of the ATP Masters 1000 series, it still provided an excellent opportunity for Betway to showcase its commitment to tennis.
The partnership between Betway and the organisers of the Madrid Open involves Betway as the official betting partner of the tournament. This partnership further bolsters Betway's position as a key player in the world of sports betting.
The Madrid Open is organised by the Madrid Tennis Association in collaboration with sponsors, including Betway. The tournament, officially known as the Mutua Madrid Open, has been a staple of the tennis calendar since 2002 and is renowned for its vibrant atmosphere and passionate fans.
With the Madrid Open now firmly in its sights, Betway is set to continue its journey in the world of tennis, providing fans with exciting betting opportunities and enhancing the overall experience of the tournament.
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