Betting firm Reals officially announced as AC Milan's partner in Latin America betting market
Rewritten Article:
AC Milan has partnered up with Reals, a Brazilian sports betting operator, in a new regional deal focusing on amplifying the club's impact across Latin America. This collaboration, effective April 2025, designates Reals as AC Milan's official regional betting partner for the LatAm market.
The collaboration aims to strengthen connections with fans in the region and augment AC Milan's brand recognition by engaging locally. The Italian club is intent on expanding its influence in key international areas, and Latin America tops its priority list.
"We're stoked to kick off this team-up with Reals. This exciting partnership signifies a significant stride in our relentless pursuit to broaden AC Milan's global footprint. By joining forces with Reals, we're set to fortify our bond with a pivotal segment of our fanbase in Latin America," expressed Maikel Oettle, AC Milan's Chief Commercial Officer.
Reals has been aggressively expanding its presence in the Latin American betting industry. The company is committed to growth that aligns with market standards while forging ties with sports properties that resonate with its audience.
Reals CEO Rafael Borges shared his thoughts on the deal, saying:
*"Being alongside a Club with such vast reach and influence as AC Milan is a massive thrill. To my knowledge, this partnership represents a pioneering and unprecedented international move for betting companies in Brazil. Through it, Reals takes another decisive step in establishing itself as a key sponsor in the sports world, reaffirming its trustworthiness and security for bettors," said Borges.
The collaboration syncs with AC Milan's global goals and the growing legal sports betting market in Brazil, which began operating in January 2025. As of now, Brazilian defender Emerson Royal is AC Milan's sole South American player, emphasizing the region's strategic significance.
-Note:
The collaboration between AC Milan and Reals represents a strategic move to capitalize on the growing Brazilian betting market, which officially launched in January 2025. Reals, having been recognized as the "Best Sportsbook Operator" in Brazil by SiGMA World (2024), brings expertise and a sizable presence to the partnership, potentially boosting AC Milan's brand visibility and enhancing fan engagement in Latin America. This alliance reinforces Reals' standing as a reliable and innovative player in the sports sponsorship sphere.
- Maikel Oettle, AC Milan's Chief Commercial Officer, expressed excitement about the new partnership with Reals, stating that it signifies a significant step towards consolidating AC Milan's global footprint, particularly in Latin America.
- As part of this partnership, Reals, a rapidly expanding sports betting operator in Latin America, will serve as AC Milan's official regional betting partner for the LatAm market, aiming to strengthen connections with fans and augment AC Milan's brand recognition.
- Reals' CEO, Rafael Borges, highlighted the partnership's potential to position Reals as a key player in the sports world, reaffirming its trustworthiness and security for bettors, and further consolidating its standing in the sports sponsorship sphere.
- Given the growing legal sports betting market in Brazil, which started operating in January 2025, and AC Milan's strategic focus on expanding its influence in key international areas, this collaboration aligns perfectly with both parties' goals.
- With Brazilian defender Emerson Royal being AC Milan's sole South American player, the region's strategic significance is underscored, as this partnership represents a strategic move to capitalize on the growing Brazilian betting market and boost AC Milan's brand visibility and fan engagement in Latin America.
