Betting data exclusivity granted to Genius Sports over 18 European sports leagues
Genius Sports Expands Partnership with European Leagues, Gaining Exclusive Betting Data Rights for Over 8,000 Matches
In a significant move, Genius Sports has extended its partnership with the European Leagues Association, securing exclusive official betting data rights for over 8,000 matches across 46 professional men’s and women’s football competitions in Europe [1][2].
The multi-year deal involves 18 member leagues and covers some of the most prestigious football competitions in Europe, including the Belgian Pro League, Dutch Eredivisie, Portuguese Liga Portugal, and Swedish Allsvenskan [1].
Steven Burton, Chief Partnerships Officer at Genius Sports, described the move as a shift in how rights partnerships are structured. According to Burton, the new deal reflects a fundamental shift in the rights model, where technology investment resets traditional frameworks and creates a longer runway for future sales and revenue opportunities [1].
The agreement deepens Genius's role in global football data, positioning the company to deliver AI-based solutions that will support leagues more directly [1]. In line with this, Genius Sports will deploy its AI-powered GeniusIQ platform across these leagues. This platform supports advanced performance analysis, officiating tools, and fan engagement innovations, enhancing the leagues' technological capabilities and commercial value [1][2].
Alberto Colombo, General Secretary of the European Leagues Association, supports the new deal. Colombo stated that the deal reflects both the evolution of the sports data market and the way technology will play an increasingly intertwined role in the way commercial deals come to fruition [1].
The 18 European leagues included in this partnership are:
- Belgian Pro League
- Ligová Fotbalová Asociace (Czech League)
- Danish League (Danish Superliga)
- Dutch Eredivisie
- Dutch Keuken Kampioen Divisie (second tier)
- Finnish Veikkausliiga
- Deutscher Fußball Bund (covering 3. Liga and Frauen-Bundesliga)
- Greek Super League
- Israeli Professional Football League
- Kazakhstan Football League
- Latvian Virslīga
- Norwegian Professional Football League
- Liga Portugal
- Romanian Professional Football League
- Serbian Super Liga
- Slovak Niké Liga
- Föreningen Svensk Elitfotboll (Swedish league association)
- Swiss Football League [1]
This deal positions the European Leagues alongside other major competitions whose data Genius Sports manages, such as the English Premier League and French Ligue 1, reinforcing Genius Sports’ role as a leading provider of live football content for the regulated betting market worldwide [1][2].
The partnership extends Genius's reach to a wide network of sportsbooks, helping Genius Sports expand its presence in European football. Moreover, the new deal opens up more long-term revenue potential for Genius Sports [1][2].
The full scope of the agreement highlights a broad collaboration focused on official data rights, technological innovation using AI, and long-term strategic commercial development for European football leagues and their stakeholders [1][2]. With the new deal, Genius Sports gains official rights to collect and distribute data from these newly included leagues, strengthening its product offering for sportsbook operators.
[1] Genius Sports Press Release
[2] SportsPro
Crossing borders of European football, Genius Sports will now collect and distribute official data from over 8,000 matches spanning prestigious leagues like the Belgian Pro League, Dutch Eredivisie, Portuguese Liga Portugal, and Swedish Allsvenskan, among others. This expansion of partnerships aligns with Genius Sports' growth into a leading provider of live sports data for the global regulated betting market.
Following the signing of this multi-year agreement, Genius Sports' state-of-the-art AI-powered GeniusIQ platform will deliver advanced performance analysis, officiating tools, and fan engagement innovations to European leagues, enhancing their technological capabilities and commercial value.
