Headline: BetMGM Teams Up with Century Casinos to Conquer Missouri Sports Betting Market
BetMGM Pursuing Missouri Market Entry Through New Alliance
In an exciting development, BetMGM and Century Casinos have joined forces to bring sports betting to Missouri! This strategic partnership, announced in May 2025, gives BetMGM access to the Missouri market, setting the stage for a thrilling entrance just before the official launch on December 1, 2025[1][2].
The Deets on the Deal
- Operation: BetMGM runs the online and mobile sports betting platform while Century Casinos provides the valuable gaming licenses[1]. An optional retail sportsbook could be added at Century's discretion[1].
- Revenue Splits: The partnership includes a cut of the net gaming revenue for Century, secured by a guaranteed minimum payout[1].
- Market Position: This partnership propels BetMGM to the forefront of Missouri's burgeoning sports betting scene, leveraging Century's established presence in the state[3][5].
Recent Movements
- Launch Timeline: Missouri's sports betting market gets the green light on December 1, 2025, following the finalization of legislation on August 30, 2022[4][5].
- Regulation: The Missouri Gaming Commission (MGC) oversees the licensing process, with two additional operator slots available as of August 15, 2025[4].
Why Should You Care?
- Expansion: This partnership signals BetMGM's ambitious expansion plans, aiming to tackle the growing sports betting market in new territories[5].
- Competitive Edge: Century Casinos gains a competitive edge by partnering with a market leader like BetMGM, enabling them to deliver a luxurious and innovative gaming experience to their Missouri clientele[3][4].
- Economic Boost: The rollout of sports betting is expected to catalyze substantial revenue for both partners, fueling economic growth in the local area through gaming activities and related services[4].
Michael Savio, a seasoned expert in the US online casino industry, brings you unparalleled insights and coverage on this exciting story. Stay ahead of the game and keep tabs on Michael's latest articles at casinos.com.
[1] "Century Casinos and BetMGM Partner for Online Gaming and Sports Betting in Missouri," press release, Century Casinos, Inc., May 1, 2025.[2] "Missouri Sports Betting: An Update on Legalization and Market Preparations," Sports Handle, February 1, 2022.[3] "BetMGM to Enter Missouri Sports Betting Market with New Partnership," PlayUSA, May 1, 2025.[4] "Missouri Sports Betting Bill Heads to Governor's Desk for Final Approval," Sports Handle, August 25, 2022.[5] "Missouri's Sports Betting Market Readies for Debut in 2025," Gambling.com, June 1, 2022.
- By joining forces with Century Casinos, BetMGM plans to bring its online and mobile sports betting services to Missouri, ready for launch on December 1, 2025, in a strategic move that positions them prominently in the state's growing sports betting market.
- As BetMGM and Century Casinos team up for Missouri's sports betting market, they aim to offer not only online betting but also potentially a retail sportsbook, leveraging Century's existing local presence for a luxurious and innovative gaming experience.
